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Canadian Lifestyles: The Cost of Convenience - Canada - April 2019

Covered in this report

This report provides a comprehensive overview of Canadians’ spending in 2018, in total as well as across 16 consumer categories. A demographic profile of Canadians as well as an examination of the economic conditions impacting spending is also included. The Report also includes an analysis of Canadian perception of their current financial situation, spending priorities, factors related to working life (including working locations, commute length, areas impacted on work days, perception of work-life balance) and timesaving behaviours.

“Canadians are approaching spending a little more conservatively, meaning consumers will need more to ‘sweeten the pot’. For companies, a slowing economy also means that supporting margins will be a priority for companies. Moving into 2019, being mindful that ‘value is in the eye of the beholder’ will play a big role in connecting with consumers while limiting impact on margins – ie value-adds like recommendations on apps to improve convenience will count for more. Similarly, positioning leisure activities as ones that can be easily ‘layered on’ to one’s existing life (eg promoting arts/crafting as a second screen activity) will appeal to the increasingly time-pressed consumer.”
– Carol Wong-Li, Associate Director – Lifestyles and Leisure

This Report looks at the following areas:

  • Consumers are pulling back on discretionary spending, encouragements will be needed
  • On-the-go solutions will resonate as commuting is a part of everyday life for most
  • Opportunities aplenty during weekdays thanks to flexible work arrangements
  • Consumers could use some help achieving work-life balance
  • The majority of Canadians are willing to pay for time-saving shortcuts

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Canada today
            • The people
              • The economy
                • The consumer
                  • Consumers are pulling back on discretionary spending, encouragements will be needed
                    • Figure 1: Perception of financial health, January/February 2015-19
                  • On-the-go solutions will resonate as commuting is a part of everyday life for most
                    • Figure 2: Commute time, January 2019
                  • Opportunities aplenty during weekdays thanks to flexible work arrangements
                    • Figure 3: Work locations, January 2019
                  • Consumers could use some help achieving balance
                    • Figure 4: Areas impacted on work days, January 2019
                  • Canadians hungry for time-savers, so much so 65% are willing to pay for them
                    • Figure 5: Time saving attitudes and behaviours, January 2019
                  • What it means
                  • Canada Today – The People

                    • What you need to know
                      • The face of the nation is changing
                        • Canada’s population is growing quickly...
                          • Figure 6: Population growth by numbers, 1986-2017
                        • …thanks to immigration
                          • Figure 7: Proportion of foreign-born population in Canada, 1981-2036
                        • The net result is an ever-richer cultural mosaic
                          • More than meets the eye, acknowledging inclusivity is going beyond what you see
                            • Changing dynamics for working Canadians
                              • More parents are working full-time
                                • The population is concentrated in urban areas
                                  • Figure 8: Share of population of Canada, by territory/province, 2018
                                • Commuting times are getting longer as are working hours
                                  • Consumers will crave more ways to cater to an on-the-go lifestyle
                                    • Canada has more seniors than children
                                      • Figure 9: Population aged 0-14 and 65+, as of July 1, 1995-2035*
                                  • Canada Today – The Economy

                                    • What you need to know
                                      • Economic growth slowed in the latter half of 2018
                                        • Figure 10: Quarterly growth rates of real GDP, change over previous quarter, Q4 2013-Q4 2018
                                        • Figure 11: Canada bank rate, March 2014-December 2018
                                      • Job-related factors may be creating a squeeze on consumers
                                        • Canada’s labour participation rate decreases in 2018
                                          • Figure 12: Canada’s labour participation rate, 2014-18
                                        • Wage growth has not kept up with inflation
                                          • Figure 13: Wage-Common year-over-year percentage change, Q1 1998-Q3 2018
                                          • Figure 14: Monthly movement in selected components of the Canadian Consumer Price Index, seasonally adjusted, December 2013-December 2018
                                          • Figure 15: Monthly movement in selected components of the Canadian Consumer Price Index, seasonally adjusted, December 2013-December 2018
                                      • Expenditure Overview

                                        • What you need to know
                                          • Total Canadian consumer expenditures in 2018
                                            • Figure 16: Total Canadian consumer expenditure, at current prices, 2018
                                          • Looking back, which categories have done well?
                                            • Outlook for 2023
                                              • Figure 17: Total Canadian consumer expenditure and fan chart forecast, at current prices, 2013-23
                                            • Looking forward, which categories will stand out?
                                            • Category Review – In-home Food

                                              • What you need to know
                                                • What it means
                                                  • In-home food sales to grow at a steady pace
                                                    • Figure 18: Best- and worst-case forecast value sales of the food (at home) market, at current prices, 2013-23
                                                  • What to watch
                                                    • The tension between convenience and quality remain for Canadians when choosing what to eat
                                                      • Plant-based foods continue to become more mainstream
                                                        • Waste is increasingly becoming a prominent topic for retailers and manufactures in Canada
                                                          • Food’s centrality to day to day life drives higher than average engagement
                                                            • Moms remain primarily responsible for cooking
                                                              • Engagement with cooking process provides Canadians with a sense of accomplishment
                                                                • Figure 19: Category engagement – In-home food, January 2019
                                                              • Key consumer findings
                                                                • More alternative protein options to come
                                                                  • More real estate will be dedicated to pre-prepared foods in grocery stores
                                                                    • Companies respond to consumer demand for greater transparency
                                                                    • Category Review – Alcoholic Beverages (at Home and On-premise)

                                                                        • What you need to know
                                                                          • What it means
                                                                            • In-home alcoholic beverage sales forecasted to outpace on-premise sales
                                                                              • Figure 20: Best- and worst-case forecast value sales of the alcoholic beverages (at home) market, at current prices, 2013-23
                                                                              • Figure 21: Best- and worst-case forecast value sales of the alcoholic beverages (out of home) market, at current prices, 2013-23
                                                                            • What to watch
                                                                              • Navigating the positioning of ‘sessionability’
                                                                                • Can alcoholic beverages also be healthy?
                                                                                  • Figure 22: NÜTRL Vodka Soda – Not Sweet At All (Bus), October 2018
                                                                                  • Figure 23: Truly Spiked & Sparkling Water Mix Pack (US), February 2019
                                                                                • Shaken or stirred? Serving up social inspiration for the cocktail revolution
                                                                                  • Figure 24: Gordon’s Premium Pink Distilled Gin (UK), August 2017
                                                                                  • Figure 25: Beefeater Pink Premium Pink Gin with a Hint of Strawberry (UK), April 2018
                                                                                • Engagement around alcoholic beverages lower versus overall consumer base
                                                                                  • Opportunity to better engage women with unique flavours
                                                                                    • Figure 26: Category engagement – Alcoholic beverages, January 2019
                                                                                  • Key consumer findings
                                                                                    • Buying wine can be daunting for some, but consumers are keen to learn
                                                                                      • Wine preferences vary by age
                                                                                        • Opportunities continue to be seen ciders
                                                                                        • Category Review – Non-alcoholic Beverages (at Home)

                                                                                          • What you need to know
                                                                                            • What it means
                                                                                              • Moderate growth forecasted for beverage sales
                                                                                                • Figure 27: Best- and worst-case forecast value sales of the non-alcoholic beverages (at home) market, at current prices, 2013-23
                                                                                              • What to watch
                                                                                                • Health-related positioning amplified thanks to recent revisions of Canada’s Food Guide
                                                                                                  • Figure 28: Chocolate Partly Skimmed Ultrafiltered Milk (Canada, February 2019)
                                                                                                • Testing the ‘waters’ with ‘hybrid beverages’; how adventurous are Canadians?
                                                                                                  • Figure 29: Upruit Mint Grapefruit Sparkling Coffee (US, January 2018)
                                                                                                • In-home beverage engagement suggests a broader challenge for the industry
                                                                                                  • Integrated foodservice and in-home experience key to engaging consumers
                                                                                                    • Figure 30: Category engagement – Non-alcoholic beverages, January 2019
                                                                                                  • Key consumer findings
                                                                                                    • Consider taking inspiration from the alcoholic beverage industry
                                                                                                      • Natural positioning continues to be important in beverage innovation
                                                                                                        • Figure 31: V8 +Energy White Grape & Raspberry Flavored Energy Drink (US, October 2017)
                                                                                                        • Figure 32: Diet Coke Twisted Mango Flavored Diet Soda (US, February 2018)
                                                                                                      • Sugar continues to be top of mind for consumers
                                                                                                      • Category Review – Vacations and Tourism

                                                                                                        • What you need to know
                                                                                                          • What it means
                                                                                                            • Consumer spend on vacations will continue to see fair growth
                                                                                                              • Figure 33: Best- and worst-case forecast value sales of the vacations and tourism market, at current prices, 2013-23
                                                                                                            • What to watch
                                                                                                              • Low-cost airlines may help budget-concerned Canadians take off
                                                                                                                • Safety concerns may keep Canadians grounded
                                                                                                                  • Canadians are keen on new experiences
                                                                                                                    • Aspirations drive engagement
                                                                                                                      • Figure 34: Category engagement – Vacations and tourism, January 2019
                                                                                                                    • Key consumer findings
                                                                                                                      • Alternative accommodations are making a splash
                                                                                                                        • Travellers show an interest in more authentic local experiences
                                                                                                                          • Theme parks continue to be a staple of family fun
                                                                                                                          • Category Review – Leisure Spending (Local)

                                                                                                                              • What you need to know
                                                                                                                                • What it means
                                                                                                                                  • Leisure-related categories will need a bit more support moving into 2019
                                                                                                                                    • What to watch
                                                                                                                                      • Mixing it up: more blending of retail and foodservice to come
                                                                                                                                        • Food for function: more foodie options for commuters are likely on the horizon
                                                                                                                                          • Colour outside the lines: current positioning of arts and crafts is limiting growth potential
                                                                                                                                            • Retailers haven’t reached their full potential in engaging Canadians with online shopping
                                                                                                                                              • Happiness is on display: buoy engagement by making emotional draws social
                                                                                                                                                • Figure 35: Category engagement – Leisure spending categories, January 2019
                                                                                                                                              • Key consumer findings
                                                                                                                                                • Seniors are a relatively untapped segment that is full of potential
                                                                                                                                                  • Arts and crafts sectors will benefit from partnerships with foodservice vendors
                                                                                                                                                    • Foodservice providers will gain by giving Canadians more reasons to celebrate
                                                                                                                                                      • Experiential elements play an increasingly important role in driving traffic
                                                                                                                                                      • Category Review – Health and Wellness

                                                                                                                                                          • What you need to know
                                                                                                                                                            • What it means
                                                                                                                                                              • Consumer expenditure on BPC and OTC remain steady
                                                                                                                                                                • What to watch
                                                                                                                                                                  • A (new and) notable rise of access to health and wellness experts ‘on-demand’
                                                                                                                                                                    • Home is where the heart is? Fluidity in function of physical spaces is eroding a sense of belonging
                                                                                                                                                                      • Good news for arts/crafts category: consumers turning to tactile experiences for stress relief
                                                                                                                                                                        • More ‘outside’ categories making the stretch to play in the wellness arena
                                                                                                                                                                          • Figure 36: #EatTogether 2017, December 2016
                                                                                                                                                                          • Figure 37: #EatTogether 2018, December 2017
                                                                                                                                                                          • Figure 38: #EatTogether 2019, December 2018
                                                                                                                                                                        • ‘On-the-go’ BPC options will work to draw more engagement
                                                                                                                                                                          • Figure 39: Category engagement – Beauty products and personal care, January 2019
                                                                                                                                                                        • Key consumer findings
                                                                                                                                                                          • Moms are in need of some mental relief
                                                                                                                                                                            • Nourishing mental wellness through snacks
                                                                                                                                                                              • Consumers connect cooking to mental health benefits
                                                                                                                                                                                • The arts and crafts category stands to gain by highlighting wellness benefits
                                                                                                                                                                                • Category Review – Technology and Communications

                                                                                                                                                                                  • What you need to know
                                                                                                                                                                                    • What it means
                                                                                                                                                                                      • Market growth depends on expansion instead of incremental innovation
                                                                                                                                                                                        • Figure 40: Best- and worst-case forecast value sales of the technology and communications market, at current prices, 2013-23
                                                                                                                                                                                      • What to watch
                                                                                                                                                                                        • Anticipating the next tech product to go mainstream
                                                                                                                                                                                          • A shift from ownership to access
                                                                                                                                                                                            • An upcoming battle for subscription dollars
                                                                                                                                                                                              • Predicting the success of foldable smartphones
                                                                                                                                                                                                • Engagement in tech shows need for balance between innovation and simple messaging
                                                                                                                                                                                                  • Figure 41: Category engagement – Technology and communications, January 2019
                                                                                                                                                                                                • Key consumer findings
                                                                                                                                                                                                  • Wearable technology is struggling to capitalize on its momentum
                                                                                                                                                                                                    • Smartphones are now the hub of travel technology
                                                                                                                                                                                                      • Video game viewership is on the rise
                                                                                                                                                                                                        • Free content is changing consumer expectations and disrupting the traditional paid market
                                                                                                                                                                                                        • Category Review – Transportation

                                                                                                                                                                                                          • What you need to know
                                                                                                                                                                                                            • What it means
                                                                                                                                                                                                              • A healthy state for the automotive category
                                                                                                                                                                                                                • Figure 42: Best- and worst-case forecast value sales of the transportation market, at current prices, 2013-23
                                                                                                                                                                                                              • What to watch
                                                                                                                                                                                                                • SUVs and crossovers are gaining ground
                                                                                                                                                                                                                  • Safety is a staple consideration
                                                                                                                                                                                                                    • Consumers are slightly less engaged in the car purchasing process
                                                                                                                                                                                                                      • Figure 43: Category engagement – Automotive, January 2019
                                                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                                                      • Safety first! Canada’s weather conditions keep safety features top of mind
                                                                                                                                                                                                                        • Quebecers prefer smaller cars
                                                                                                                                                                                                                        • Category Review – Personal Finance & Housing

                                                                                                                                                                                                                            • What you need to know
                                                                                                                                                                                                                              • What it means
                                                                                                                                                                                                                                • Personal finance expenditure forecast to grow steadily
                                                                                                                                                                                                                                  • Figure 44: Best- and worst-case forecast value sales of personal financial services, at current prices, 2013-23
                                                                                                                                                                                                                                • Housing market to experience slowing growth
                                                                                                                                                                                                                                  • Figure 45: Best- and worst-case forecast value sales of housing, at current prices, 2013-23
                                                                                                                                                                                                                                • What to watch – Housing
                                                                                                                                                                                                                                  • Canada’s new, tougher mortgage rules
                                                                                                                                                                                                                                    • Federal government faces pressure to help first-time homebuyers
                                                                                                                                                                                                                                      • Rental vacancy rate dips to 2.4% across Canada
                                                                                                                                                                                                                                        • What to watch – Personal finance and insurance
                                                                                                                                                                                                                                          • Blockchain and banking
                                                                                                                                                                                                                                            • Artificial intelligence and banking
                                                                                                                                                                                                                                              • The evolving world of telematics
                                                                                                                                                                                                                                                • Here's how insurers can prepare for driverless cars
                                                                                                                                                                                                                                                  • Smart homes and insurance
                                                                                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                                                                                      • Only 6% of Canadians are unbanked
                                                                                                                                                                                                                                                        • Women continue to be less engaged in the financial industry
                                                                                                                                                                                                                                                          • Rising cost of education makes student loans the top financial challenge
                                                                                                                                                                                                                                                            • Lifestage is a key determinant of product ownership
                                                                                                                                                                                                                                                              • Auto, home and life insurance have the highest ownership rates
                                                                                                                                                                                                                                                                • Apart from mobile banking and money transfer, digital app usage is low
                                                                                                                                                                                                                                                                  • Almost half of renters view it as a lifestyle choice
                                                                                                                                                                                                                                                                  • The Consumer – What You Need to Know

                                                                                                                                                                                                                                                                    • Consumers are pulling back on discretionary spending
                                                                                                                                                                                                                                                                      • Commuting is a part of everyday life for most
                                                                                                                                                                                                                                                                        • Flexible work arrangements mean more people are out during the day
                                                                                                                                                                                                                                                                          • Consumers could use some help achieving balance
                                                                                                                                                                                                                                                                            • 65% of Canadians are willing to pay for time-saving products or services
                                                                                                                                                                                                                                                                            • Perceived Financial Health and Discretionary Spending

                                                                                                                                                                                                                                                                              • Perception of financial situation softens slightly in 2019…
                                                                                                                                                                                                                                                                                • Figure 46: Perception of financial health, January/February 2015-19
                                                                                                                                                                                                                                                                              • …leading to some pull back in discretionary spending
                                                                                                                                                                                                                                                                                • Figure 47: How extra money is spent, January 2018-19
                                                                                                                                                                                                                                                                              • Rewards and enhanced/elevated experiences will count for more in 2019
                                                                                                                                                                                                                                                                                • Parents are of two minds when it comes to spending in 2019
                                                                                                                                                                                                                                                                                  • Figure 48: How extra money is spent, mothers vs fathers, January 2019
                                                                                                                                                                                                                                                                                • Entertainment companies: consider prioritizing dads and ‘layering’ activities
                                                                                                                                                                                                                                                                                  • Figure 49: Play Great Games Together – Nintendo Switch, May 2018
                                                                                                                                                                                                                                                                                • Chinese Canadians eye the long game, reward them for doing so
                                                                                                                                                                                                                                                                                  • Figure 50: How extra money is spent, Chinese Canadians vs overall, January 2019
                                                                                                                                                                                                                                                                                • Spotlight on new immigrants
                                                                                                                                                                                                                                                                                  • Less focus on debt, more focus on (cost-efficient) play
                                                                                                                                                                                                                                                                                    • Figure 51: How extra money is spent, new immigrants vs overall, January 2019
                                                                                                                                                                                                                                                                                  • New hope with new folks: less familiarity leads to greater engagement in more ‘mundane’ categories
                                                                                                                                                                                                                                                                                    • Figure 52: Category engagement (any high engagement NET) – Select categories, January 2019
                                                                                                                                                                                                                                                                                • Work Locations and Commuting

                                                                                                                                                                                                                                                                                  • A fifth of Canadians work at home some point work during the week
                                                                                                                                                                                                                                                                                    • Figure 53: Work locations, January 2019
                                                                                                                                                                                                                                                                                  • Offer the value of comfort in the context of work – Outside of traditional work places
                                                                                                                                                                                                                                                                                    • Retailers outlets, malls and residential buildings could be good hosts
                                                                                                                                                                                                                                                                                      • Offer the value of comfort in the context of work – Inside of traditional work places
                                                                                                                                                                                                                                                                                        • Commuting is a part of everyday life for most
                                                                                                                                                                                                                                                                                          • Figure 54: Commute time and method, January 2019
                                                                                                                                                                                                                                                                                        • Younger Canadians have longer commutes, so be there
                                                                                                                                                                                                                                                                                          • Figure 55: Commute time and method, by age, January 2019
                                                                                                                                                                                                                                                                                        • Go with them: consider meeting them where they are – literally
                                                                                                                                                                                                                                                                                          • Moms have shorter commutes, will seek solutions closer to home
                                                                                                                                                                                                                                                                                            • Figure 56: Commute time, mothers vs fathers, January 2019
                                                                                                                                                                                                                                                                                          • Think local but go social
                                                                                                                                                                                                                                                                                            • Long commutes take a toll on Chinese Canadians
                                                                                                                                                                                                                                                                                              • Figure 57: Commute time, Chinese Canadians vs overall, January 2019
                                                                                                                                                                                                                                                                                            • Give guidance on the weekends
                                                                                                                                                                                                                                                                                            • Areas Impacted on Work Days

                                                                                                                                                                                                                                                                                              • Personal care and household chores are common struggles
                                                                                                                                                                                                                                                                                                • Figure 58: Actively seeks time saving solutions for meals, often struggles with ‘downtime’, January 2019
                                                                                                                                                                                                                                                                                                • Figure 59: Areas impacted on work days, January 2019
                                                                                                                                                                                                                                                                                              • Direct communication channels will benefit drug stores and pharmacies
                                                                                                                                                                                                                                                                                                • Sleep is a top area impacted for younger Canadians
                                                                                                                                                                                                                                                                                                  • Figure 60: Struggle with getting enough sleep on work days, 18-44s vs over-45s, January 2019
                                                                                                                                                                                                                                                                                                • Consider ways to help, or at least not hinder, the right conditions for sleep
                                                                                                                                                                                                                                                                                                  • Parents with younger children feel short on personal and family time
                                                                                                                                                                                                                                                                                                    • Figure 61: Select areas impacted on work days, parents with under-12s at home vs overall, January 2019
                                                                                                                                                                                                                                                                                                  • Moms need help in the kitchen
                                                                                                                                                                                                                                                                                                    • Figure 62: ‘I look for ways to help save time with meals’, mothers with children under-18 at home vs overall, January 2019
                                                                                                                                                                                                                                                                                                  • Serving suggestion: convenience as the main dish, with a side of emotional benefits
                                                                                                                                                                                                                                                                                                    • Figure 63: Kung Pao Chicken – Longo's Fresh Meals in Minutes, November 2016
                                                                                                                                                                                                                                                                                                    • Figure 64: Nutella Appreciation 30, January 2019
                                                                                                                                                                                                                                                                                                • Work-life Balance and Time Saving Behaviours

                                                                                                                                                                                                                                                                                                  • Work and life lines are blurring…
                                                                                                                                                                                                                                                                                                    • Figure 65: Perception of work-life balance, January 2019
                                                                                                                                                                                                                                                                                                  • …creating a hunger for time-saving products and services
                                                                                                                                                                                                                                                                                                    • Figure 66: Time saving attitudes and behaviours, January 2019
                                                                                                                                                                                                                                                                                                  • Leave nothing to the imagination, clearly show them the specific benefits
                                                                                                                                                                                                                                                                                                    • Figure 67: Mobile Order & Pay: Avoid the Line, May 2018
                                                                                                                                                                                                                                                                                                    • Figure 68: Make it McDelivery, January 2019
                                                                                                                                                                                                                                                                                                    • Figure 69: Make it McDelivery, January 2019
                                                                                                                                                                                                                                                                                                  • Parents with young children rely on tools to manage
                                                                                                                                                                                                                                                                                                    • Figure 70: Time saving attitudes and behaviours, parents with under-5s at home vs overall, January 2019
                                                                                                                                                                                                                                                                                                  • Find ways to set them up for success from before the fun begins
                                                                                                                                                                                                                                                                                                    • Chinese Canadians less likely to feel they have a healthy work-life balance
                                                                                                                                                                                                                                                                                                      • Figure 71: Perception of work-life balance, Chinese Canadians vs overall, January 2019
                                                                                                                                                                                                                                                                                                    • Chinese Canadians rely on resources and are willing to pay for them
                                                                                                                                                                                                                                                                                                      • Figure 72: Time saving attitudes and behaviours, Chinese Canadians vs overall, January 2019
                                                                                                                                                                                                                                                                                                    • Root personal care messaging to functionality to appeal to Chinese Canadians
                                                                                                                                                                                                                                                                                                      • Figure 73: Personal care related areas impacted on work days, Chinese Canadians vs overall, January 2019
                                                                                                                                                                                                                                                                                                  • Appendix – Data Sources and Abbreviations

                                                                                                                                                                                                                                                                                                    • Data sources
                                                                                                                                                                                                                                                                                                      • Fan chart forecast
                                                                                                                                                                                                                                                                                                        • Consumer survey data
                                                                                                                                                                                                                                                                                                          • Abbreviations and terms
                                                                                                                                                                                                                                                                                                            • Abbreviations
                                                                                                                                                                                                                                                                                                              • Terms
                                                                                                                                                                                                                                                                                                              • Appendix – Market

                                                                                                                                                                                                                                                                                                                  • Figure 74: Total Canada sales and forecast of overall expenditures, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 75: Total Canada sales and forecast of food (at home), at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 76: Total Canada sales and forecast of food – Dining out market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 77: Total Canada sales and forecast of alcoholic beverages (at home) market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 78: Total Canada sales and forecast of alcoholic beverages (out of home) market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 79: Total Canada sales and forecast of non-alcoholic beverages (at home) market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 80: Total Canada sales and forecast of beauty and personal care market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 81: Total Canada sales and forecast of OTC healthcare remedies market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 82: Total Canada sales and forecast of household care market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 83: Total Canada sales and forecast of clothing, footwear and accessories market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 84: Total Canada sales and forecast of technology and communications market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 85: Total Canada sales and forecast of vacations and tourism market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 86: Total Canada sales and forecast of leisure and entertainment market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 87: Total Canada sales and forecast of home and garden market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 88: Total Canada sales and forecast of transportation market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 89: Total Canada sales and forecast of financial services market, at current prices, 2013-23
                                                                                                                                                                                                                                                                                                                  • Figure 90: Total Canada sales and forecast of housing market, at current prices, 2013-23

                                                                                                                                                                                                                                                                                                              Canadian Lifestyles: The Cost of Convenience - Canada - April 2019

                                                                                                                                                                                                                                                                                                              US $4,395.00 (Excl.Tax)