Canadian Lifestyles: The Cost of Convenience - Canada - April 2019
- Related Reports
- consumer lifestyles, marketing, promotion
- April 2019
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This report provides a comprehensive overview of Canadians’ spending in 2018, in total as well as across 16 consumer categories. A demographic profile of Canadians as well as an examination of the economic conditions impacting spending is also included. The Report also includes an analysis of Canadian perception of their current financial situation, spending priorities, factors related to working life (including working locations, commute length, areas impacted on work days, perception of work-life balance) and timesaving behaviours.
“Canadians are approaching spending a little more conservatively, meaning consumers will need more to ‘sweeten the pot’. For companies, a slowing economy also means that supporting margins will be a priority for companies. Moving into 2019, being mindful that ‘value is in the eye of the beholder’ will play a big role in connecting with consumers while limiting impact on margins – ie value-adds like recommendations on apps to improve convenience will count for more. Similarly, positioning leisure activities as ones that can be easily ‘layered on’ to one’s existing life (eg promoting arts/crafting as a second screen activity) will appeal to the increasingly time-pressed consumer.”
– Carol Wong-Li, Associate Director – Lifestyles and Leisure
This Report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.