Canadian Mass Affluents - December 2011
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Canada may be a small country in terms of population, but a relatively high percentage of them are quite affluent. About one-third of Canadian households earn C$100K+, and 22% earn C$150K+. An outsize percentage of the most affluent are new immigrants, mainly from Asia, who are driving population growth.
This study is a comprehensive update of the Canadian mass affluent market and the way in which financial services organisations seek to cater for this market segment. The definition of “mass affluent” is a fluid one, but for the purposes of this report, Mintel has concentrated on Canadians with at least $100,000 in investible assets. It covers the competitive landscape, consumer behaviors and attitudes, the regulatory and legislative environment, profitability and growth drivers, and current marketing strategies.
What you need to know:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.