Canadian Mobile Payments - May 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The Canadian mobile payments market has been relatively slow to develop compared to other developed countries. To date, mobile payments, broadly defined, have been mainly centered around contactless credit and debit cards using near-field communications (NFC), although the technology is slowly migrating to mobile phones. This migration is likely to be facilitated by the fact that, unlike the country’s banking business which is controlled by five large banks, the mobile payments business is open to payments network operators, payment processors, technology companies, mobile network operators (MNOs) and even retailers. More competitors means more competition and therefore, more innovation. So far, NFC technology is seen by many to be a “bridge” technology, not the ultimate solution, and no standard system has yet to win market acceptance. As for the Canadian consumer, they are likely to embrace new financial services technologies over the longer term, as they have online banking and bill payment, but they must be shown that mobile payments are superior to existing credit and debit cards.
This study is a comprehensive report on the Canadian mobile payments industry, with a particular spotlight on market drivers, the competitive landscape, consumer behaviors and attitudes, and the regulatory and legislative environment.
What you need to know:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.