Candles - US - August 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
As noted in Mintel’s Candles—U.S., August 2009, sales of candles declined steadily and significantly between 2006 and 2009, as recession gripped the nation and the category faced stiff competition from various air care categories. However, while the market still faces significant challenges, there are some signs of improvement in 2010. Moreover, a variety of companies have launched innovative new products and this appears to be driving growth at some firms.
While the slight improvement observed in 2010 is encouraging, it is still evident that in order to succeed in this highly competitive marketplace companies must develop products and marketing platforms that resonate with high demand consumer segments while positioning their brands to compete with popular brands and products. In order to provide insight to help companies achieve these key goals, Mintel’s 2010 report addresses the following questions.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.