Candles - US - August 2011
This report builds on Mintel’s previous analysis of the candle market in Candles—U.S., August 2010, as well as previous reports in August 2009, February 2008, February 2007, February 2006, February 2005, and January 2003.
“Candles” are defined as a body of wax formed around a wick which, when lit, provides a flame and, in many cases, a fragrance. A broad range of candles are available in the U.S. market, ranging from low-cost tealights to heavily ornamented candles intended primarily for decoration that can cost $100 or more. Other common types of candle include tapers, pillars, birthday candles, votives, and candles for religious purposes, among others.
Mintel has segmented the candles market as follows:
- Candles sold through food, drug, and mass merchandisers (FDMx). These tend to be lower-end tealights, birthday candles, and tapers, but can also include some high-end pillars.
- Candles sold through non-FDM retail channels (i.e., dollar stores, department stores, candle specialty stores, and gift shops, among other retailers). These can include all types of candle, from low-end tealights to high-end pillars.
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