Cannabeauty: Cannabis in BPC: Incl Impact of COVID-19 - US - May 2020
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"Consumers are stressed, overwhelmed and anxious about their physical and financial health, and many are also bored at home. Dramatic shifts in shopping behavior complicate things further, and consumers are inexperienced with these products. Getting into consumer hands at a time when trial is limited will be a challenge; yet, the mystique and functionality of these products containing hemp and CBD may help consumers to feel a sense of normalcy, trying new products and seeking new ways to exercise self-care. Delivering on efficacy will be even more critical than ever as consumers tighten the budget heading into uncertain times. Brands that can provide a solution to consumers will thrive, but those that don’t will risk the reputation of hemp and CBD brands and the cannabis industry broadly."
– Michele Scott, Senior Analyst
Key issues covered in this report
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What’s Shaping Demand – Today And Tomorrow.