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Car Aftermarket - China - December 2018

"Consumers’ planned car usage length has extended to 6.4 years in 2018 from 5.9 years in 2017, which means increasing demand for maintenance and repair. More and more females and young males are taking up sole car maintenance responsibility within the household, driving the need for information channels such as online forums. 4S stores are challenged by perceptions of low value for money and lack of service varieties."
- Terence Zhou, Research Analyst

This Report looks at the following areas:

  • Car owner apps have not realised their full market potential
  • How to make 4S stores more competitive in the market?
  • Next profitable point in the trend of transparency

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Definition
            • Figure 1: Definition of different monthly household income groups, by city tier
          • Excluded
          • Executive Summary

              • The market
                • Figure 2: Chinese car aftermarket, by value, 2011-18 est
                • Figure 3: Best- and worst-case forecast of auto aftermarket value, China, 2013-23
              • Companies and brands
                • Fragmented market, challenging to grow share
                  • Figure 4: Top 10 players in automobile aftermarket, by sales value and market share, 2016 vs 2017
                • Potential dominant companies
                  • Figure 5: Franchise auto shops market outline, 2018
                • The consumer
                  • Plan to use their cars for longer
                    • Figure 6: Car usage duration – years of planning to use, 2016-18
                  • Rising car maintenance responsibility
                    • Figure 7: Car maintenance responsibility, by gender and age, 2017 and 2018
                    • Figure 8: Car maintenance responsibility, by gender and age, July 2018
                  • Car dealer is major information channel for car maintenance
                    • Figure 9: Maintenance information channel, July 2018
                  • 4S stores have some clear advantages
                    • Figure 10: Correspondence analysis of maintenance channels, July 2018
                  • Eight out of ten haven’t used car owner app
                    • Figure 11: Car owner app usage rate, July 2018
                  • What we think
                      • Figure 12: Value chain model
                  • Issues and Insights

                    • Car owner apps have not realised their full market potential
                      • The facts
                        • The implications
                          • Figure 13: Car owner apps from traditional manufacturers with out-dated design
                          • Figure 14: FordPass user interface
                          • Figure 15: Car owner app of new energy cars
                        • How to make 4S stores more competitive in the market?
                          • The facts
                            • The implications
                              • Next profitable point in the trend of transparency
                                • The facts
                                  • The implications
                                    • Figure 16: Tmall store of car manufacturers
                                    • Figure 17: BMW maintenance calculator
                                    • Figure 18: Pang Da on-door service
                                • The Market – What You Need to Know

                                  • Fast-growing speed of car aftermarket
                                    • Slower growth but still a promising market in the next five years
                                      • Regulations push the market to be more transparent while consumers continue to drive demand
                                      • Market Size and Forecast

                                        • Reached RMB1,000 billion in 2017
                                          • Figure 19: Chinese car aftermarket, by value, 2011-18 est
                                        • Doubling the market size in the next five years to 2023
                                          • Figure 20: Best- and worst-case forecast of auto aftermarket value, China, 2013-23
                                      • Market Drivers

                                        • National policy
                                          • Policies that affect new car sales
                                            • More transparent pricing on car parts
                                              • Consumers’ increasing knowledge about repair and maintenance
                                                • Figure 21: Size of car parc, 2012-18
                                                • Figure 22: Number of annual car accidents in China, 2008-17
                                              • The emergence of franchise auto shops and online platforms helps resource allocation
                                              • Key Players – What You Need to Know

                                                • Fragmented market
                                                  • Versatility is the theme
                                                    • Automation and recyclable future
                                                    • Market Share

                                                          • Figure 23: Top 10 players in automobile aftermarket, by sales value and market share, 2016 vs 2017
                                                      • Competitive Strategies

                                                        • More branches, more revenue
                                                          • Figure 24: Sales revenue, gross profit and number of branches of leading players, 2017
                                                        • Offline to Online
                                                          • Figure 25: Screenshots of maintenance apps from car dealers
                                                        • Serve more brands
                                                          • Figure 26: Franchise auto shops market outline, 2018
                                                      • Who’s Innovating?

                                                        • Fault-finding robots
                                                          • Michelin looks at recyclable materials
                                                            • Self-driving cars are a potential boom for service providers
                                                            • The Consumer – What You Need to Know

                                                              • Longer car usage period
                                                                • More females and young males are taking only responsibilities for repair and maintenance
                                                                  • 4S stores are still losing competitiveness in service type and value for money
                                                                    • Low usage rate of car owner apps
                                                                    • Car Usage Duration

                                                                      • Promising signs for the car aftermarket
                                                                        • Figure 27: Car usage duration – years of planning to use, 2016-18
                                                                      • Post-70s and low earners have more spending potential in aftermarket
                                                                        • Figure 28: Car usage duration – years of planning to use, by selected demographics, July 2018
                                                                        • Figure 29: Car usage duration – years of planning to use, by tier one cities, July 2018
                                                                    • Car Maintenance Responsibility

                                                                      • Rising participation of car maintenance
                                                                        • Figure 30: Car maintenance responsibility, 2017 and 2018
                                                                      • More females and young males are taking on bigger responsibilities
                                                                        • Figure 31: Car maintenance responsibility, by gender and age, 2017 and 2018
                                                                        • Figure 32: Car maintenance responsibility, by selected demographics, July 2018
                                                                      • Helping young females with car maintenance
                                                                        • Figure 33: Car maintenance responsibility, by gender and age, July 2018
                                                                      • Customise maintenance service by consumer types
                                                                        • Figure 34: Car maintenance responsibility, by owned car types against average, July 2018
                                                                    • Maintenance Information Channels

                                                                      • Car dealer is major information channel for car maintenance
                                                                        • Figure 35: Maintenance information channel, July 2018
                                                                      • Males and females have different channel preferences
                                                                        • Figure 36: Selected maintenance information channel, by gender, July 2018
                                                                      • Attract the young generations through WeChat and Weibo
                                                                        • Figure 37: Selected maintenance information channel, by generation, July 2018
                                                                      • “Shrewd” parents
                                                                        • Figure 38: Maintenance information channel, by family status, July 2018
                                                                        • Figure 39: Maintenance information channels, by monthly household income, July 2018
                                                                      • New energy car owners are more likely to use online channels
                                                                        • Figure 40: Maintenance information channel, by type of car owned, July 2018
                                                                      • Consumers who take sole responsibility are more informative
                                                                        • Figure 41: Information channel adoption rate against average, by role of responsibility, July 2018
                                                                    • Perceptions of Different Channels

                                                                      • 4S stores have some clear advantages but lag behind others on value
                                                                        • Figure 42: Correspondence analysis of maintenance channels, July 2018
                                                                        • Figure 43: Perceptions of maintenance channels, July 2018
                                                                    • Car Owner Apps

                                                                      • Eight out of ten haven’t used car owner app
                                                                        • Figure 44: Car owner app usage rate, July 2018
                                                                        • Figure 45: % of app users, by selected demographics, July 2018
                                                                      • Barriers to using car owner app
                                                                        • Figure 46: Reasons for not using car owner app, July 2018
                                                                      • Low usage rate of aftermarket functions
                                                                        • Figure 47: Car owner app functions usage rate, July 2018
                                                                    • Meet the Mintropolitans

                                                                      • MinTs are more likely to be the sole responsibility holder for car maintenance
                                                                        • Figure 48: Car maintenance responsibility, by consumer classification, July 2018
                                                                      • More information channels for MinTs, with the biggest gap in forums
                                                                        • Figure 49: Maintenance information channel, by consumer classification, July 2018
                                                                      • Different perceptions of maintenance channels between MinTs and Non-MinTs
                                                                        • Figure 50: Perception gaps towards 4S stores between MinTs and Non-MinTs, July 2018
                                                                        • Figure 51: Perception gaps towards online platforms between MinTs and Non-MinTs, July 2018
                                                                    • Appendix – Market Size and Forecast

                                                                        • Figure 52: Total market value of auto aftermarket, 2013-23
                                                                    • Appendix – Methodology and Abbreviations

                                                                      • Methodology
                                                                        • Fan chart forecast
                                                                          • Abbreviations

                                                                          Car Aftermarket - China - December 2018

                                                                          US $4,460.00 (Excl.Tax)