Car Aftermarket - China - November 2017
“Car maintainers in China are maturing, together with their cars – the average length of driving reaches 3.5 years in 2017. They now prefer independent auto shops for minor maintenance and quick repair. Female car owners in their 20s worth being paid more attention to, given their higher maintenance frequency. Car owners in tier two and three cities are even more important as they own more cars and have higher interest in learning maintenance knowledge than their tier one city counterparts.”
– Aaron Guo, Senior Analyst, China
This report looks at the following areas:
- The thriving opportunity for independent auto shops
- Why online to offline mode is not working in auto aftermarket
- Which car owner group should service providers focus on?
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