Car Aftermarket - China - October 2019
“The automobile aftermarket is enjoying stable growth. But competition is also becoming fiercer as car owners start to acknowledge the advantages of channels other than 4S stores. These include franchise auto repair shops, independent shops and even online platforms. Current car owners have a diverse range of information channels available to them. They also show significant divergence in terms of actual usage satisfaction with different repair and maintenance channels. Instead of sticking with the same shop and putting up with something they don’t like, car owners are open to seeking options that are better suited to them. It is important for service suppliers in the automotive aftermarket to rethink and develop more customer-driven strategies, with premium services, standardised quality, and transparent information and price systems.”
– Terence Zhou, Research Analyst
This report looks at the following areas:
- Premium service opportunities, especially for high-end 4S stores users
- NEV repair and maintenance market: franchise auto stores and 4S stores battle it out
- Importance of online information channels and transparency
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