Car Hire - China - July 2018
“Chinese consumers rent cars mostly for domestic self-drive tour and visiting family or friends. Consumers with a high income tend to rent for self-drive tour and the low income group like to rent for visiting family or friends. Males aged 30+ usually use B2C platforms for a specific and personalised renting experience; females aged 20-24 seek out agent platforms for a one-stop solution. Consumers want a soothing renting experience, which is a simple renting process and convenient pick-up and return locations.”
– Terence Zhou, Research Analyst
This report examines the following issues:
- Offer a more family-friendly renting solution
- How can car renting companies answer consumers’ call for convenience?
- How to win over car renters in tier one cities?
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