Car Hire - China - July 2019
Covered in this report
Mintel defines car rental companies and time-sharing companies by company brands which have the relevant service lines.
Car hire in this report is defined as an activity where individuals rent passenger cars, including but not limited to basic passenger cars, SUVs and MPVs, from companies or individual car owners for non-commercial purposes.
Market size and market share are calculated based on the rental car fleet size and average daily net revenue per available car.
Car rental and time-sharing brands include Car Inc., eHi Car Services Limited, Shouqi Car Rental, Reocar, Start, Zhizun Car Rental, Avis, Aotu Car Rental, EvCard, GoFun, Pandauto, E+, Yidu and car2go.
“The growth of the car rental market remains steady at a low speed, whilst consumers’ acceptance of car rental grows with usage expanding to various occasions. The majority (60%) of car rental users are car owners, who choose to hire cars on different occasions, and there is a rising trend in which non-car owners, especially in tier one cities, show a more positive attitude to using car rental to replace their purchasing needs. Car rental purposes and preferences differ across city tiers, and among different age and gender groups – non-car owners in tier three cities are more likely to rent cars for domestic trips; young car rental users prefer to try different car models, while older car rental users are renting for luxury experiences and to impress others; and agent platforms like Ctrip are more favoured by non-car owners and women because of their unfamiliarity with the car rental process.”
– Terence Zhou, Research Analyst
This report looks at the following areas:
- “Why buy” attitude grows as new car subscription services emerge as a new substitute for traditional purchase
- Greater choice of rental car models attract users thirsting for new experiences in their routine lives
- Rise of challenging and extreme driving
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