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Description

Description

Germany will face a very challenging year due to the impact of COVID-19, with depressed sales forcing the car sector to focus on its most promising segments.

Bettina Krechel, Research Director - German Reports

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: where last car purchased, by income, January 2020
    • [Graph] Germany: consumer fuel preferences, January 2020
    • [Graph] Germany: importance of features when purchasing an electric car, January 2020
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: key distribution channels, new and used cars, 2019
    • [Graph] Germany: new car sales by model (% volume), top ten models, 2019
  2. THE IMPACT OF COVID-19

    • market drivers

      • [Graph] Germany: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", March-April, 2020
      • [Graph] Germany: "To what extent are you worried about how the outbreak might affect your lifestyle?", March-April, 2020
      • [Graph] Germany: gross domestic product, price-adjusted, 2009-19
      • [Graph] Germany: consumer price index, 2015-19
    • What consumers want and why

      • Car ownership
      • [Graph] Germany: car ownership, January 2020
      • [Graph] Germany: car ownership, by income, January 2020
      • [Graph] Germany: car ownership, by gender and age, January 2020
      • [Graph] Germany: car ownership, by region, January 2020
      • Age of car owned
      • [Graph] Germany: age of car owned, by income, January 2020
      • [Graph] Germany: age of car owned, by age, January 2020
      • [Graph] Germany: age of car owned, adults aged 18-34, January 2020
      • [Graph] Germany: age of car owned, by region (bought a new car in the last two years), January 2020
      • Access to cars for those without a car
      • [Graph] Germany: access to cars for non-car owners, January 2020
      • [Graph] Germany: access to cars for non-car owners, by age, January 2020
      • Where car was last purchased
      • [Graph] Germany: where last car was purchased, January 2020
      • [Graph] Germany: where last car was purchased, by income, five most popular channels, January 2020
      • [Graph] Germany: where last car was purchased, by age (online and sales websites online), January 2020
      • [Graph] Germany: where last car was purchased, by car ownership, January 2020
      • Car purchasing intentions, next three years
      • [Graph] Germany: car purchase intentions – next three years, January 2020
      • [Graph] Germany: car purchase intentions – next three years, by age, January 2020
      • [Graph] Germany: car purchase intentions – next three years, by gender, January 2020
      • [Graph] Germany: car purchase intentions – next three years, by household size, January 2020
      • [Graph] Germany: car purchase intentions – next three years, by income, January 2020
      • [Graph] Germany: car purchase intentions by car ownership, January 2020
      • Car purchasing intentions, timeline for purchase
      • [Graph] Germany: car purchase intentions – timeline for purchase, January 2020
      • [Graph] Germany: car purchase intentions – timeline for purchase, by age, January 2020
      • [Graph] Germany: car purchase intentions – timeline for purchase, by income band, January 2020
      • Car purchasing intentions, new or used
      • [Graph] Germany: car purchase intentions – new or used, by income band, January 2020
      • [Graph] Germany: car purchase intentions – new or used, by age and gender, January 2020
      • [Graph] Germany: car purchase intentions – new or used by car ownership, January 2020
      • Preference for fuel types
      • [Graph] Germany: preference for fuel types, January 2020
      • [Graph] Germany: preference for fuel types (NET), 18-34 (any likely), January 2020
      • [Graph] Germany: preference for fuel types (NET), by gender, January 2020
      • [Graph] Germany: preference for fuel types (NET) by car ownership, January 2020
      • Purchasing an electric car
      • [Graph] Germany: importance of features associated with purchasing an electric car, January 2020
      • [Graph] Germany: importance of features associated with purchasing an electric car, top three features, by age and gender, January 2020
      • Channels of distribution
      • [Graph] Germany: key distribution channels, new and used cars, 2019
    • Market share

      • [Graph] Germany: new car sales by brand (% volume), leading 10 brands, 2014 and 2019
      • [Graph] Germany: new car sales by brand and model (% volume), leading 10 models, 2014 and 2019
    • Market segmentation, SIZE and forecast

      • Market size and forecast
      • Market segmentation
      • [Graph] Germany: new cars sales by category (SUV and off road), 2014-19
      • [Graph] Germany: new car sales, by fuel type, 2014 and 2019
      • [Graph] Germany: new car sales by, alternative fuel, 2014-19
    • Appendix

      • Note on COVID-19
      • Appendix – products covered, abbreviations and consumer research methodology

    About the report

    This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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