Germany Car Purchasing Market Report 2020
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Prepare for short-term difficulties
New car sales in Germany are set to fall during 2020 as a result of the COVID-19 pandemic, although disruption could potentially be short-lived. Knowing your customer, and especially those that are planning to purchase in the next 12 months, will be increasingly important in these difficult times.
Don’t be afraid to innovate
In the same way that the SUV changed how consumers look at cars, so will the challenge to de-carbonise the automotive sector. Manufacturers shouldn’t be afraid to develop new forms of technology and is key for their success if overcoming buyer concerns. Strong latent demand exists for innovation from buyers, but not at any price.
“Germany will face a very challenging year due to the impact of COVID-19, with depressed sales forcing the car sector to focus on its most promising segments.”
Bettina Krechel, Research Director – German Reports
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.