Car Purchasing Process - Canada - August 2019
Covered in this report
This report explores how auto manufacturers, car dealers as well as car research and vehicle inventory websites can contend in an increasingly competitive space, particularly for players looking to pick up incremental sales or those looking to defend their current share of the marketplace.
"The test drive remains essential in the car buying process but many are turning to online research, including reviews submitted by consumers as well as professionals in the field. Most consumers are performing research on incentives, car performance and car features, making them well informed before they visit a dealership. Maintenance costs are a prime concern among consumers with many also feeling that buying a vehicle is a stressful process."
- Andrew Zmijak, Research Analyst
This Report will cover the following areas:
- Maintenance costs are a key concern
- Most are performing their research and will be prepared
- The car purchasing process is stressful to most
- New vehicles are most likely to be considered
- Fathers are a prime target group
- A return policy resonates with consumers
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