Car Purchasing Process - China - December 2019
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In this report, Mintel summarises the big picture of the current Chinese new passenger market and outlines the reasons for change.
This report also covers consumers’ consideration process when purchasing cars and their preferences for car energy types. It also examines the information sources that consumers refer to when looking to buy cars and their test drive channels are covered as well. Mintel also discusses what cars mean to consumers and their attitudes to car purchasing.
“With volume sales of the Chinese new passenger car market plunging in 2019, new opportunities and threats are present in this market. Brand is no longer the priority in most consumers’ consideration process It is important to attract consumers with more options on car body and energy types. The NEV market has the chance to see more growth after a few years’ recession, as almost half of surveyed consumers intend who are looking to buy a car intend to make a NEV their first-choice purchase. Consumers with high household income have higher purchase intentions and expectations towards NEV. They are looking for a NEV which can express their taste of fashion or pursuit of technology and will likely use various channels to collect information or book a test drive.”
– Terence Zhou, Research Analyst
This report examines the following issues:
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