Car Purchasing Process - China - October 2016
“A budget car, within the price range of RMB 100,000 – 150,000, which has large inner space, with satisfactory high-tech features, will pretty much be a successful model in China. But there is more to it. Car buyers in different life stages and with different purchase schedules vary in their preferences. For both manufacturers and marketers, the breakthrough point lies in reinforcing advanced driving techniques.”
– Aaron Guo, Senior Analyst, China
This report is looking at the following issues:
- How far can internet-based car manufacturers go?
- Who is driving sales of SUVs?
- What are the differences between car buyers in China and those overseas?
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