Car Purchasing Process - China - October 2017
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“The decision-making process of affluent 25-29-year-old first-time car buyers lasts for less than three months. They are more willing to gather information from social networks and other unauthentic channels like livestreaming apps and second-hand car platforms than other car buyers. But to convince them, brands’ official websites and WeChat accounts are critical. They look for lifestyle-reflective technical features (both the feature itself and the method of demonstration) from these platforms and during test drive events.”
– Aaron Guo, Senior Analyst, China
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