Car Purchasing Process - China - September 2018
“The sales of SUVs will continue to grow but the SUV is going to reach saturation point. It comes as no surprise that German brands dominate consumers’ future car purchasing plans and that 4S stores are the major purchasing channel for consumers. However, it is a surprise to see that Chinese brands have grown so fast in the last year. Parking assistance has become the must-have item of the year for consumers.”
– Terence Zhou, Research Analyst
This report will look at the following areas:
- KOL marketing in automotive industry
- Dedicated into the brand
- Being an expert on the car aftermarket
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