Car Purchasing Process - US - April 2016
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- April 2016
US $4,460.03 (Excl.Tax)Excl. Tax Buy Now
Over 55 million new and used vehicles were sold in 2015 and many consumers are still eager to buy in the coming year. Yet the landscape is shifting, and the consumer attitudes that led to strong sales over the past five years are unlikely to be repeated. Two main market drivers, pent-up demand/vehicle replacement and desire for fuel efficiency, are less important to consumers in the current market. New vehicles with features based on innovative technology are most likely to attract the next generation of buyers.
This report examines the following issues:
Readers of this Report will learn how consumers view the car purchasing process and the major factors that influence their decisions to buy a car. New opportunities and marketing strategies are covered with a focus on consumer attitudes and potential for new demand. Attitudes based on demographics are explored in detail to show how marketers might best position services to specific segments of the market.
Types of vehicles referenced in this Report include the following: all cars, station wagons, sedans, pickup trucks, vans, minivans, crossover utility vehicles, and sport utility vehicles (SUVs).
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.