Car Purchasing Process - US - July 2019
Covered in this report
This report includes all light vehicles, which includes but is not limited to sedans, coupes, station wagons, pickup trucks, vans, minivans, crossover utility vehicles and SUVs (sport utility vehicles).
Fleet sales are included in Market Size sales figures, but are excluded from the scope of this report.
Online Auto Retailers – auto retailers that are born from the internet, despite potentially having a brick and mortar location. Examples include Cars.com, CarMax and TrueCar, where consumers can engage in interactive ways to research their vehicles prior to visiting a physical location.
Funtervention – a “fun” intervention, meaning the car purchasing process lacks the excitement typically associated with other retail purchases and this aspect of the industry needs to liven up.
"Vehicle sales are slowing; average vehicle prices are increasing and consumers showing reticence toward the car purchasing process. Consumers need more than aggressive pricing and TV commercials to entice them into purchasing their next vehicle. Consumers currently view the car purchasing process as a necessary evil they must be subjected to in order to get a vehicle. Automakers and auto retailers must undergo a transformation to shake negative consumer sentiment. While the car purchasing process has not changed significantly in recent years, consumers have. They tolerate the current process because they feel they have no other options in terms of where to purchase from; however, as younger generations grow into their purchasing power, they might look to start ups and other disrupters that will give them the experience they seek."
– Hannah Keshishian, Automotive Analyst
This report examines the following issues:
- Why is car buying the worst?
- How to make car purchasing less unpleasant
- Online auto retailers need to build upon their creative marketing solutions
- What auto retailers and auto brands need to know
- What’s next for car purchasing?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.