Car Purchasing Process - US - June 2018
"The household vehicle is typically the second most expensive purchase consumers make besides a home, and for American consumers it is often a necessary purchase. Consumers have a plethora of options available and must navigate those options to find the best vehicle for their budget and lifestyle. In an industry rife with trust issues, consumers turn to the internet to best educate themselves for their prospective purchase. Brands and dealerships must engage with consumers digitally and locally with the pertinent information to best retain consumer attention in today’s high paced environment."
- Buddy Lo, Automotive Analyst
This report looks at the following areas:
- Car purchasing process remains a stressful endeavor for shoppers
- Older Millennials have trust issues with automotive sales
- Purchase location remains undecided until moment of purchase
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