Car Retailing - Brazil - June 2014
“Cars are an integral part of the Brazilian lifestyle. They represent a major asset for people who already own one and the epitome of the consumerist dream for most who do not. Yet price remains a very strong barrier to vehicle ownership, and the majority of Brazilians can only afford them secondhand”
– Victor Fraga, Senior Analyst
This report investigates the car retailing market in Brazil.
The market covers small, medium, large, multiple use and sports utility vehicles primarily for carrying small numbers of passengers. Market size is based on annual new registrations; it excludes secondhand sales.
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