Car Retailing - China - February 2016
“The car retailing market is on the verge of structural changes under the threat of the economic slowdown and internet disruptors. Potential changes in regulation shed light on the road ahead.”
-Gordon Gao, Senior Analyst
This report discusses the following key topics:
- Online retailers starting to make waves
- The coming spring for dealers
- Winning strategy for 4S stores
The passenger car retailing market ended 2015 at the slowest pace for a number of years. The tax cut policy and the strong performance of the SUV sector saved the whole market from declining. Expectation for future growth should be tempered under this ‘new normal’ outset. The traditional retailing models still dominate although non-traditional models are gaining ground.
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