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Car Sharing and Ride Sharing - US - February 2018

"Car sharing and ride sharing are relatively new mobility solutions that are having a profound impact on how consumers get around. Advances in technology have allowed car sharing and ride sharing services to disrupt established industries ranging from the cab industry to auto sales. This Report will examine mobility behaviors of consumers and the role car sharing and ride sharing play in the marketplace."
- Buddy Lo, Automotive Analyst

This Report looks at the following areas:

  • Mobility solutions used by consumers
  • Car sharing and ride sharing usage and frequency
  • Car sharing and ride sharing behaviors
  • Attitudes toward personal car ownership

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • The issues
            • Consumers use a wide variety of mobility options to get around
              • Figure 1: Mobility services used, by mobility services used, November 2017
            • Car sharing trending down
              • Figure 2: Mobility services used, April 2016-November 2017
            • Six in 10 car owners believe personal car ownership is best for a regular commute
              • Figure 3: Attitudes toward car ownership, November 2017
            • Most car owners aren’t ready to shed personal vehicle ownership
              • Figure 4: Attitudes toward car ownership, November 2017
            • The opportunities
              • Ride sharing participation increasing rapidly
                • Figure 5: Mobility services used, April 2016-November 2017
              • One car households use ride sharing most frequently
                • Figure 6: Ride sharing frequency, by number of vehicles in the household, November 2017
              • Reliability, convenience and safety are critical factors in mobility decisions
                • Figure 7: Mobility factors, November 2017
              • Ride sharing a growing option for vacationers
                • Figure 8: Ride sharing behavior, November 2017
              • What it means
              • The Market – What You Need to Know

                • Ride sharing participation sharply increasing
                  • Car sharing participation has plateaued
                    • An improving economy gives shoppers more flexibility in mobility choices
                      • Fluctuating fuel prices could turn drivers away from ride sharing firms
                        • Legislation can up-end ride share business operations
                        • Market Perspective

                          • Mobility in the US still revolves around vehicle ownership
                            • Driver participation key for ride sharing services
                              • Figure 9: Lyft driver recruitment email, acquisition email, January 2018
                              • Figure 10: Uber driver recruitment email, acquisition email, January 2018
                          • Market Factors

                            • Gas prices impact consumer mobility decisions
                              • Figure 11: US gasoline and diesel retail prices, January 2007-December 2017
                            • Low unemployment and high confidence spurs discretionary mobility expenses
                              • Figure 12: Consumer confidence and unemployment, 2000-November 2017
                            • Local legislation can put a detour on ride sharing
                            • Key Players – What You Need to Know

                              • Lyft continues to expand and grow
                                • Uber suffers multiple public relations issues in 2017
                                  • Google’s Waymo could become a force in mobility
                                    • car2go reaches one million members in North America
                                    • What’s Working?

                                      • Ride sharing continues rapid growth
                                        • Lyft pounces on Uber’s mistake
                                          • Figure 13: Lyft “Standing together” email campaign, January 2017
                                        • Lyft announced it reached one million rides per day in July 2017
                                          • car2go announces one million members in North America
                                          • What’s Struggling?

                                            • Car sharing participation down
                                              • Figure 14: Mobility services used, April 2016-November 2017
                                            • #DeleteUber gains traction over response to political protests
                                              • Uber’s corporate culture leads to backlash and additional negative publicity
                                              • What’s Next?

                                                • Ride sharing commuting services will tap new opportunities for providing mobility solutions
                                                  • Figure 15: Uber flat fare package acquisition email, July 2017
                                                • Zipcar expands offerings to service commuters
                                                  • Self-driving vehicles are navigating roads today and close to commercial use
                                                    • Navya bus shuttling tourists in downtown Las Vegas
                                                      • Lyft shuttles CES attendees with driverless cars in Las Vegas
                                                        • Waymo’s fleet of self-driving Pacificas
                                                        • The Consumer – What You Need to Know

                                                          • Vehicle ownership still the dominant method for mobility in US
                                                            • Childfree adults 18-34 who rent in the city or suburbs are a typical ride share user
                                                              • One in five ride share users are heavy users
                                                                • Mobility solutions could delay second household vehicle purchase
                                                                  • One in 10 car owners would ditch their car for other mobility options
                                                                  • Vehicles in the Household

                                                                    • Majority of Americans have at least one vehicle in the household
                                                                      • Figure 16: Vehicles in the household, November 2017
                                                                    • More than half of renters only have one household vehicle
                                                                      • Figure 17: Vehicles in the household, by primary residence, November 2017
                                                                    • Urban residents likely only have one household vehicle
                                                                      • Figure 18: Vehicles in the household, by area, November 2017
                                                                  • Mobility Services Used

                                                                    • Consumers rely predominantly on public transport, ride sharing, and car rentals to get around
                                                                      • Figure 19: Mobility services used, November 2017
                                                                    • Ride sharing trending upward while car sharing declines
                                                                      • Figure 20: Mobility services used, April 2016-November 2017
                                                                    • Urban residents use a wide variety of mobility services
                                                                      • Figure 21: Mobility services, by geographic area, November 2017
                                                                    • Renters most likely to use ride sharing
                                                                      • Figure 22: Mobility services, by primary residence, November 2017
                                                                    • Car-free households rely on public transportation
                                                                        • Figure 23: Mobility services used, by number of vehicles in the household, November 2017
                                                                      • iGens and Millennials biggest users of alternative mobility solutions
                                                                        • Figure 24: Mobility services used, by generation, November 2017
                                                                      • Ride share users – CHAID analysis
                                                                        • Figure 25: Mobility services used – CHAID – Tree output, November 2017
                                                                        • Figure 26: Uber acquisition email, January 2018
                                                                    • Car Sharing and Ride Sharing Frequency

                                                                      • One fifth of ride share users are heavy users
                                                                        • Figure 27: Ride sharing frequency, November 2017
                                                                      • Nearly four in 10 car share users are heavy users
                                                                        • Figure 28: Car sharing frequency, November 2017
                                                                      • Ride sharing sees growth in light users
                                                                        • Figure 29: Ride sharing frequency, December 2016-November 2017
                                                                      • Heavy ride share users likely to only have one vehicle in the household
                                                                        • Figure 30: Ride sharing frequency, by number of vehicles in the household, November 2017
                                                                    • Car Sharing and Ride Sharing Locations

                                                                      • One in three car share users have used it to go to work
                                                                        • Figure 31: Car sharing locations, November 2017
                                                                      • Airport and bars are top destinations for ride share users
                                                                          • Figure 32: Ride sharing locations, November 2017
                                                                        • Heavy users likely to use ride sharing to go shopping
                                                                          • Figure 33: Ride sharing locations, by ride sharing frequency, November 2017
                                                                      • Attitudes toward Car Ownership

                                                                        • Majority of car owners still feel a personal vehicle is best for a commute
                                                                          • Figure 34: Attitudes toward car ownership, November 2017
                                                                        • Few car owners ready to get rid of their ride
                                                                          • Figure 35: Attitudes toward car ownership, November 2017
                                                                        • Millennials most likely to shed vehicle ownership
                                                                          • Figure 36: Attitudes toward car ownership, by generation, November 2017
                                                                        • Quarter of heavy ride share users would consider getting rid of their car
                                                                          • Figure 37: Attitudes toward car ownership, by ride share frequency, November 2017
                                                                          • Figure 38: mobility services used, by attitudes toward car ownership, November 2017
                                                                      • Mobility Factors

                                                                        • Reliability, convenience and safety are the three most important factors influencing mobility decisions
                                                                            • Figure 39: Mobility factors, November 2017
                                                                          • Environmental concerns and cleanliness more important to car share users
                                                                            • Figure 40: Mobility factors, mobility services used, November 2017
                                                                          • Women value safety, men prefer speed
                                                                            • Figure 41: Mobility factors, by gender, November 2017
                                                                          • Higher household incomes value convenience
                                                                            • Figure 42: Mobility factors, by household income, November 2017
                                                                          • How would you get home? – Qualitative responses from consumers
                                                                          • Ride Share Behaviors

                                                                            • Half of ride share users use it on vacation
                                                                              • Figure 43: Ride sharing behavior, November 2017
                                                                            • Four in 10 heavy users use more than one ride sharing app
                                                                              • Figure 44: Ride sharing behavior, by ride sharing frequency, November 2017
                                                                            • Heavy users more likely to use shared services and think ride sharing is good for the environment
                                                                              • Figure 45: Ride share behaviors, by ride share frequency, November 2017
                                                                          • Attitudes toward Car Sharing

                                                                            • Majority of users don’t see the advantage over personal car ownership
                                                                              • Figure 46: Attitudes toward car sharing, November 2017
                                                                          • Appendix – Data Sources and Abbreviations

                                                                            • Data sources
                                                                              • Consumer survey data
                                                                                • Consumer qualitative research
                                                                                  • Direct marketing creative
                                                                                    • Abbreviations and terms
                                                                                      • Abbreviations
                                                                                      • Appendix – The Consumer

                                                                                        • CHAID analysis methodology

                                                                                        Car Sharing and Ride Sharing - US - February 2018

                                                                                        US $3,995.00 (Excl.Tax)