Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



"Advances in technology and changes in consumer behavior have produced an emergence of car sharing services and products in select markets in the US. Car sharing participants have different profiles, motivations, and lifestyles than nonusers. Understanding these customers and their motivations will allow car sharing services to expand their customer reach and market share."
- Buddy Lo, Automotive Analyst

This report discusses the following key topics:

  • Car sharing membership declining
  • Most consumers still do not use car sharing services
  • Car sharing still short on convenience for consumers

For the purposes of this Report, Mintel has used the following definitions:

  • Car sharing companies are operations that allow members to rent vehicles for short periods of time, typically by the hour, as opposed to traditional rental models where consumers rent cars by day or week.
  • Corporate fleet car sharing is when the vehicles are provided by the company for member usage.
  • Peer-to-peer car sharing is when the vehicle inventory consists of member’s personal cars loaned out to other members.

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Car sharing membership declining
            • Figure 1: Car share memberships and fan chart forecast, 2011-21
          • Most consumers still do not use car sharing services
            • Figure 2: Reason for not using car sharing, April 2016
          • Car sharing still short on convenience for consumers
            • Figure 3: Car sharing user transportation habits, April 2016
          • The opportunities
            • Car sharing users can afford to spend more on mobility options
              • Figure 4: Car sharing users, by household income, April 2016
            • Younger consumers more apt to use car sharing services
              • Figure 5: Attitudes toward car sharing, April 2016
            • Hispanics are the most loyal demographic to their car sharing service
              • What it means
              • The Market – What You Need to Know

                • Car sharing hits a roadblock
                  • Car sharing is still a niche service, appealing to a very limited demographic
                    • Demand for car sharing may decline as car sales rise
                    • Market Size and Forecast

                      • Car sharing growth sputters
                        • Figure 6: Car share memberships and fan chart forecast, 2011-21
                    • Market Perspective

                      • Ride sharing “cuts off” car sharing and darts ahead
                      • Market Factors

                        • Improving economy lifts car sales, stalls car sharing
                          • Figure 7: Total US unit sales of new and used light vehicles, 2010-15
                        • Lower gas prices lower value of car sharing
                          • Figure 8: All grades all formulations retail gasoline prices, dollars per gallon, 2000-16
                        • Millennials are the main car share users
                          • Figure 9: Share of US population by generation, 2016 
                      • Key Players – What You Need to Know

                        • Zipcar has largest US presence of short-term car sharing
                          • Auto manufacturers enter car sharing business
                            • Infrastructure lacking for electric vehicle fleets
                            • What’s Working?

                              • Zipcar has highest name recognition among car sharing providers
                                • Figure 10: Car sharing awareness among car sharing users, April 2016
                              • ReachNow sees immediate success in Seattle
                              • What’s Struggling?

                                • Electric vehicle fleets still lack infrastructure for widespread use
                                  • Road ahead is unclear for peer-to-peer car sharing providers
                                    • Younger consumers use car sharing less than older Millennials do
                                    • What’s Next?

                                      • Automakers put skin in car sharing game
                                      • The Consumer – What You Need to Know

                                        • Car share users have cars, they just can’t or don’t want to use them
                                          • Car share users are professional urban Millennials
                                            • Zipcar and Enterprise dominate the space
                                              • Necessity drives car sharing participation
                                              • Profile of Car Share Users

                                                • Car share users actually have cars
                                                  • Figure 11: Number of vehicles in household, April 2016
                                                  • Figure 12: Number of vehicles in household, April 2016
                                                • Car share users are usually married with larger household sizes
                                                  • Figure 13: Household size, April 2016
                                                • Urban Millennials account for the majority of car sharing users
                                                  • Figure 14: Car share users, by geographic area, April 2016
                                                  • Figure 15: Transportation options, April 2016
                                              • Car Sharing Services Used

                                                • Zipcar and Enterprise dominate the space
                                                  • Figure 16: Car sharing services used, April 2016
                                                • Women more likely than men to use Zipcar
                                                  • Figure 17: Car sharing services used, by gender, April 2016
                                                  • Figure 18: Zipcar digital ad, June 2015
                                              • Motivations of Car Sharing Users

                                                • Car sharing users look for convenience
                                                  • Figure 19: Car sharing attitudes, April 2016
                                                • Car sharers opt for sedans and crossovers
                                                  • Figure 20: Car sharing vehicle type preference, April 2016
                                                • Car share members are frequent users
                                                  • Figure 21: Car sharing frequency, April 2016
                                                • Car sharing provides an alternative for personal vehicles
                                                  • Figure 22: Car sharing usage factors, April 2016
                                              • Reasons for Not Using Car Sharing

                                                • Necessity drives car sharing participation
                                                  • Figure 23: Reasons for not using car sharing, April 2016
                                                • Nonusers rely on household vehicles to address transportation needs
                                                  • Figure 24: Transportation options among noncar share users, April 2016
                                                • Automakers aim to appeal to nonusers
                                                • Appendix – Data Sources and Abbreviations

                                                  • Data sources
                                                    • Sales data
                                                      • Fan chart forecast
                                                        • Consumer survey data
                                                          • Direct marketing creative
                                                            • Abbreviations and terms
                                                              • Abbreviations
                                                              • Appendix – Market

                                                                  • Figure 25: Total US car sharing memberships and forecast, 2010-15*

                                                              About the report

                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                              • The Consumer

                                                                What They Want. Why They Want It.

                                                              • The Competitors

                                                                Who’s Winning. How To Stay Ahead.

                                                              • The Market

                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                              • The Innovations

                                                                New Ideas. New Products. New Potential.

                                                              • The Opportunities

                                                                Where The White Space Is. How To Make It Yours.

                                                              • The Trends

                                                                What’s Shaping Demand – Today And Tomorrow.

                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                              Trusted by companies. Big and small.

                                                              • bell
                                                              • boots
                                                              • google
                                                              • samsung
                                                              • allianz
                                                              • kelloggs
                                                              • walgreens
                                                              • redbull
                                                              • unilever
                                                              • Harvard
                                                              • pinterest
                                                              • new-york-time