Car Usage Habits - China - September 2019
“Current car owners are mainly driving for in-city occasions. Female car owners’ annual mileage is higher than males due to more frequent usage for family responsibilities. As a result, safety functions have become car owners’ priority for future cars.
They also have a strong desire for automatic functions, despite the current level of satisfaction towards automatic functions is low, indicating consumers are looking for cars in the future to help them feel more supported and less stressed, just like being at home.
Car owners are also asking for better integration between smartphones and built-in infotainment systems, demonstrating a demand for seamless usage experiences between phones and cars.”
- Terence Zhou, Research Analyst
- Female car owners want assistant functions to feel supported and keep them company on the road
- More in-car functions but less overlap with mobile phone functions
- Help me drive, help me enjoy life
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