Carbonated Soft Drinks - Brazil - May 2014
US $3,995.00 (Excl.Tax)Excl. Tax Buy Now
“Brazilian consumers are still concerned about healthy attributes in CSDs, a demand that doesn’t seem to have been totally met by ‘zero calories’ drinks, since concerns about health are not just limited to calorie content. There are other ways that brands can meet demand for healthier products, such as the use of ‘natural’ ingredients. Companies can also make their drinks more appealing to Brazilian consumers by offering more on-the-go solutions and a wider variety and quality of flavored options, as well as improving the value-for-money image of high-quality products.”
– Naira Sato, Senior Analyst
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