Carbonated Soft Drinks - Brazil - May 2015
"Consumption of regular carbonated soft drinks is falling, while consumption of light/diet varieties has increased from 2014-15. This may be due to consumers’ demands for healthier options, and it highlights an opportunity for companies to explore innovation in this area, not only by launching lower-calorie products, but also by using natural ingredients and functional claims. This is important, especially considering the current situation of the Brazilian economy – companies of CSDs need to improve the value-for-money image of their products, in order to make consumers become less influenced by price fluctuations."
– Naira Sato, Food and Drinks Analyst
This report will answer the following key questions:
- It is possible to increase consumption of soft drinks among class AB, through functional products?
- Could brands of CSDs be positioned more for in-home consumption by women?
- Could energy claims attract more young consumers to the CSDs category?
- It there a way to make C2DE consumers (who are sensitive to price), more loyal to brands of CSDs?
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