Carbonated Soft Drinks - Brazil - May 2016
“There are two main factors affecting the consumption of carbonated soft drinks: the first one is the economic recession; the other is that Brazilian consumers are opting for products they consider to be more healthful. Retaining these consumers is essential, that’s why companies have invested in healthful carbonated soft drinks, with tea and natural fruit juice, and offered ways for consumers to save money, such as through reusable packaging.”
– Naira Sato, Food and Drink Analyst
This report discusses the following key topics:
- Men’s consumption can increase with natural and functional options
- Tea- and herbs-based carbonated soft drinks can communicate relaxation for stressed Brazilians
- Greater variety of healthful carbonated soft drinks can prevent migration to other categories
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