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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Fastest-growing markets for CSDs, based on retail market volume, CAGR retail volume and value sales, past five years
        • Figure 2: Top CSD innovators, % of product introductions by country, 2015
        • Figure 3: Top global CSD innovators, by ultimate company, 2015
        • Figure 4: Global market performance, carbonated soft drinks
    • The Big Stories

      • Companies adapt to lower volume sales with focus on small packs*
        • Figure 5: Slowest-growing markets for CSDs, based on retail market volume, CAGR retail volume and value sales, past five years
      • Sweeteners take the spotlight as consumers prioritize specific formulations
        • Figure 6: Attitudes towards carbonated soft drinks, select European countries, 2015
        • Figure 7: Sugar and sweeteners used in global carbonated soft drink launches, 2013-15
      • Companies revert to retro recipes and ingredients in hopes of resurgence
          • Figure 8: Global carbonated soft drink launches, by percent of launches making natural category claims, 2015
          • Figure 9: Attitudes towards natural CSDs, select European countries, 2015
      • Notable Products

        • Notable products of 2015: New varieties from established brands
          • Notable products of 2015: packaging designs use drawings for a youthful appearance
            • Notable products of 2015: innovative formulations expand boundaries of csds
            • Looking to the Future

              • CSDs face challenges as sweetened drinks continue to be tax targets*
                  • Figure 10: Carbonated soft drinks, retail market volume consumption per capita, select countries, 2015*
                • At-home carbonated beverage machines offer convenience – for a price
                  • Figure 11: Reasons for drinking less carbonated soft drinks compared to six months ago, select European countries, 2014
                  • Figure 12: Beverage appliance ownership (any ownership), by age, US, October 2015
                • Desire for healthier carbonated drinks blurs traditional category lines
                • The Analyst’s View

                  About the report

                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                  • The Consumer

                    What They Want. Why They Want It.

                  • The Competitors

                    Who’s Winning. How To Stay Ahead.

                  • The Market

                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                  • The Innovations

                    New Ideas. New Products. New Potential.

                  • The Opportunities

                    Where The White Space Is. How To Make It Yours.

                  • The Trends

                    What’s Shaping Demand – Today And Tomorrow.

                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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