Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Carbonated Soft Drinks - UK - June 2018

“Driven by a growing focus on healthiness, consumers are increasingly looking to limit their sugar intake, the Soft Drinks Industry Levy is exacerbating this issue. This focus has led to many people switching to diet or no-sugar variants of CSDs, pushed by heavyweight players such as Coca-Cola and PepsiCo through their Coca-Cola Zero Sugar and Pepsi Max brands and supported by substantial advertising budgets.”
– Amy Price, Senior Food and Drink Analyst

This report looks at the following areas:

  • Attention on sugar prompts switching
  • A focus on environmental efforts would give brands a competitive edge
  • NPD on flavour offers a way to appeal to a wider audience

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • 2018 sees levy fuel value growth
              • Figure 1: UK value sales of carbonated soft drinks, 2013-23
            • Cola retains the lead, with prices rising, but volumes falling
              • Figure 2: Retail value and volume sales of carbonated soft drinks, by segment, 2017
            • Mixers see the strongest growth
              • Scrutiny of sugar continues to affect the market
                • Environmental impact of plastic hits the news
                  • Pay squeeze eases
                    • Offering an alternative to alcohol
                      • Companies and brands
                        • Coca-Cola Zero Sugar and Pepsi Max see strong growth
                          • Figure 3: Leading brands’ shares in the UK retail carbonated soft drinks market, by value, 2017/18*
                        • Britvic sees value and volumes fall for J2O, while premium brands perform well
                          • Figure 4: Leading brands’ shares in the UK retail adult soft drinks market, by value, 2017/18*
                        • Sugar is an ongoing focus of NPD
                          • New flavours hope to appeal to adventurous consumers
                            • Advertising spend reaches a four-year high in 2017
                              • Coca-Cola stands out as the most trusted CSD cola brand
                                • The consumer
                                  • Usage of diet CSDs matches that of non-diet
                                    • Figure 5: Usage of carbonated soft drinks, by diet/light and non-diet, March 2018
                                  • Opportunities to push British angle
                                    • Figure 6: Interest in selected carbonated soft drink products, March 2018
                                  • Soft drinks levy influences sugary CSDs’ image of healthiness
                                    • Figure 7: Attitudes towards healthiness of carbonated soft drinks, March 2018
                                  • CSDs fail to deliver on refreshment and flavour
                                    • Figure 8: Correspondence analysis of qualities associated with selected types of soft drinks, March 2018 
                                  • Only a minority look at ingredients or recycling information
                                    • Figure 9: On-pack details checked when selecting carbonated soft drinks, March 2018
                                  • What we think
                                  • Issues and Insights

                                    • Attention on sugar prompts switching
                                      • The facts
                                        • The implications
                                          • A focus on environmental efforts would give brands a competitive edge
                                            • The facts
                                              • The implications
                                                • NPD on flavour offers a way to appeal to a wider audience
                                                  • The facts
                                                    • The implications
                                                    • The Market – What You Need to Know

                                                      • 2018 sees levy fuel value growth
                                                        • Modest volume growth predicted, inflation to prop up value sales
                                                          • Cola retains the lead, with prices rising, but volumes falling
                                                            • Mixers see the strongest growth
                                                              • Scrutiny of sugar continues to affect the market
                                                                • Environmental impact of plastic hits the news
                                                                  • Pay squeeze eases
                                                                    • Offering an alternative to alcohol
                                                                    • Market Size and Forecast

                                                                      • Value sales rise, while volumes dip
                                                                        • Figure 10: UK value sales of carbonated soft drinks, 2013-23
                                                                      • Value sales to continue to rise
                                                                        • Figure 11: UK value sales of carbonated soft drinks, by retail and on-premise, 2013-23
                                                                        • Figure 12: UK volume sales of carbonated soft drinks, by retail and on-premise, 2013-23
                                                                      • Sugar levy dampens retail volume sales
                                                                        • Figure 13: UK retail value sales of carbonated soft drinks, 2012-23
                                                                      • On-premise to see volumes dip
                                                                        • Figure 14: UK on-premise value sales of carbonated soft drinks, 2013-23
                                                                      • Forecast methodology
                                                                      • Market Segmentation

                                                                        • Cola retains the lead, with prices rising but volumes falling
                                                                          • Figure 15: Retail value and volume sales of carbonated soft drinks and adult soft drinks, by segment, 2015-17
                                                                        • Mixers see the strongest growth
                                                                        • Market Drivers

                                                                          • Scrutiny of sugar continues to affect the market
                                                                            • The number one health foe
                                                                              • Government introduces the Soft Drinks Industry Levy
                                                                                • Many brands take action to reformulate, while some not doing so pass on the rise
                                                                                  • The levy could encourage switching to healthier varieties
                                                                                    • Environmental impact of plastic hits the news
                                                                                      • Companies take steps to address plastic waste
                                                                                        • Clarity in demand among consumers
                                                                                          • Government proposes 25-year plan to reduce plastic packaging waste
                                                                                            • Water refill points
                                                                                              • Support for deposit return schemes
                                                                                                • Scotland to introduce Deposit Return Scheme to tackle plastic waste
                                                                                                  • Pay squeeze eases
                                                                                                    • Figure 16: Annual percentage change in CPI and AWE (regular pay), by month, January 2012-March 2018
                                                                                                  • Offering an alternative to alcohol
                                                                                                    • Figure 17: Attitudes towards health and alcoholic drinks, November 2017
                                                                                                • Companies and Brands – What You Need to Know

                                                                                                  • Coca-Cola Zero Sugar and Pepsi Max see strong growth
                                                                                                    • Coca-Cola retains top position
                                                                                                      • Britvic sees value and volumes fall for J2O, while premium brands perform well
                                                                                                        • Sugar is an ongoing focus of NPD
                                                                                                          • New flavours hope to appeal to adventurous consumers
                                                                                                            • Advertising spend reaches a four-year high in 2017
                                                                                                              • Coca-Cola stands out as the most trusted CSD cola brand
                                                                                                              • Market Share

                                                                                                                • Selected no-sugar varieties see strong growth
                                                                                                                  • Coca-Cola Zero Sugar sees sales jump as Coca-Cola and Diet Coke suffer volume falls
                                                                                                                    • Coca-Cola retains top position
                                                                                                                      • Schweppes helped by adspend
                                                                                                                        • Figure 18: Leading brands’ sales and shares in the UK retail carbonated soft drinks market, by value and volume, 2016/17 and 2017/18
                                                                                                                      • Pepsi Max sales continue to eclipse standard Pepsi
                                                                                                                        • Irn-Bru sees sales rise
                                                                                                                          • Fever-Tree more than doubles sales
                                                                                                                            • Figure 19: Leading manufacturers’ sales and shares in the UK retail carbonated soft drinks market, by value and volume, 2016/17 and 2017/18
                                                                                                                          • Britvic sees value and volumes fall for J2O
                                                                                                                            • Premium brands perform strongly
                                                                                                                              • Figure 20: Leading brands’ sales and shares in the UK retail adult soft drinks market, by value and volume, 2016/17 and 2017/18
                                                                                                                          • Launch Activity and Innovation

                                                                                                                            • Sugar is an ongoing focus
                                                                                                                              • Figure 21: New product launches in the UK carbonated soft drinks market, by the low/no/reduced sugar claim, 2014-18
                                                                                                                              • Figure 22: Brands combine L/N/R sugar claims with functional health benefits, 2017
                                                                                                                            • New flavours hope to appeal to adventurous consumers
                                                                                                                              • Figure 23: Coca-Cola launches new flavours, 2018
                                                                                                                            • Less sweet flavours
                                                                                                                              • Figure 24: The London Essence mixers hit the market, 2017
                                                                                                                            • Premium launches rise
                                                                                                                              • Figure 25: New product launches in the UK carbonated soft drinks market, by the premium claim, 2014-18 (sorted by 2017)
                                                                                                                            • Brands look to appeal to consumers eschewing alcohol
                                                                                                                              • Figure 26: CSDs look to alcoholic drinks-inspired packaging, 2018
                                                                                                                            • Slimline cans offer a point of difference
                                                                                                                              • Figure 27: Slimline cans support a premium positioning, 2017
                                                                                                                            • Craft term adopted to denote quality
                                                                                                                              • Figure 28: Craft term is used in packaging, 2018
                                                                                                                            • Environmentally friendly packaging is the top claim
                                                                                                                              • Figure 29: New product launches in the UK carbonated soft drinks market, by the Ethical – Environmentally Friendly Package claim, 2014-18 (sorted by 2017)
                                                                                                                          • Advertising and Marketing Activity

                                                                                                                            • Advertising spend reaches a four-year high in 2017
                                                                                                                              • Figure 30: Total above-the line, online display and direct mail advertising expenditure on carbonated soft drinks, by advertiser, 2014-18 (sorted by 2017)
                                                                                                                            • Coca-Cola continues to lead advertising
                                                                                                                              • Coke celebrates original recipe, despite the Soft Drinks Industry Levy
                                                                                                                                • Coca-Cola encourages recycling with a Love Story
                                                                                                                                  • Diet Coke rebrands…
                                                                                                                                    • …and looks to influencer marketing
                                                                                                                                      • Coke Zero Sugar focuses on experiences…
                                                                                                                                        • …and links up with movie franchise
                                                                                                                                          • Figure 31: Coca-Cola links up with Star Wars for on-pack promotion, 2017
                                                                                                                                        • Coca-Cola partners with FIFA for the 2018 World Cup
                                                                                                                                          • Coca-Cola continues ParkLives sponsorship
                                                                                                                                            • Schweppes supports Tonics range
                                                                                                                                              • Fanta looks to Halloween
                                                                                                                                                • Pepsi Max also focuses on taste and breaking with tradition
                                                                                                                                                  • Fentimans rebrands to push superior taste
                                                                                                                                                    • Irn-Bru looks to escapism with controversial ad in Scotland
                                                                                                                                                      • Sanpellegrino showcases Italian lifestyle with weather-triggered OOH campaign
                                                                                                                                                        • Nielsen Ad Intel coverage
                                                                                                                                                        • Brand Research

                                                                                                                                                            • What you need to know
                                                                                                                                                              • Brand map
                                                                                                                                                                • Figure 32: Attitudes towards and usage of selected brands, May 2018
                                                                                                                                                              • Key brand metrics
                                                                                                                                                                • Figure 33: Key metrics for selected brands, May 2018
                                                                                                                                                              • Brand attitudes: Coca-Cola stands out as offering consistently high quality
                                                                                                                                                                • Figure 34: Attitudes, by brand, May 2018
                                                                                                                                                              • Brand personality: Fentimans seen as most exclusive while the others offer accessibility
                                                                                                                                                                • Figure 35: Brand personality – Macro image, May 2018
                                                                                                                                                              • Coca-Cola and Pepsi are seen to be traditional and authentic
                                                                                                                                                                • Figure 36: Brand personality – Micro image, May 2018
                                                                                                                                                            • The Consumer – What You Need to Know

                                                                                                                                                              • Usage of diet matches that of non-diet
                                                                                                                                                                • Opportunities to push British angle
                                                                                                                                                                  • Soft drinks levy influences sugary CSDs’ image of healthiness
                                                                                                                                                                    • CSDs fail to deliver on refreshment and flavour
                                                                                                                                                                      • Only a minority look at ingredients or recycling information
                                                                                                                                                                      • Usage of Carbonated Soft Drinks

                                                                                                                                                                        • Usage of diet matches that of non-diet
                                                                                                                                                                          • Figure 37: Usage of carbonated soft drinks, by diet/light and non-diet, March 2018
                                                                                                                                                                        • Extensive crossover in non-diet and diet
                                                                                                                                                                          • Figure 38: Crossover in usage of non-diet and diet/light carbonated soft drinks, March 2018
                                                                                                                                                                        • Young opt more for non-diet, over-55s more for diet versions
                                                                                                                                                                          • Figure 39: Usage of non-diet and diet/light carbonated soft drinks, by age, March 2018
                                                                                                                                                                          • Figure 40: Preference for sweeteners as an ingredient in carbonated soft drinks, by age, March 2018
                                                                                                                                                                        • Diet/light versions are drunk more frequently
                                                                                                                                                                          • Figure 41: Frequency of drinking carbonated soft drinks, by type, March 2018
                                                                                                                                                                        • Home is the most popular venue to drink CSDs
                                                                                                                                                                          • Figure 42: Usage of carbonated soft drinks, by location, March 2018
                                                                                                                                                                        • 36% drink CSDs in restaurants/pubs/bars
                                                                                                                                                                          • 29% drink CSDs on the go
                                                                                                                                                                          • Interest in Product Features

                                                                                                                                                                            • Opportunities to push British angle
                                                                                                                                                                              • Figure 43: Interest in selected carbonated soft drink products, March 2018
                                                                                                                                                                              • Figure 44: Coca-Cola emphasises location of production, 2018
                                                                                                                                                                            • Non-sweet flavours appeal to 23%
                                                                                                                                                                              • Blends add excitement to existing products
                                                                                                                                                                                • Spice and botanical flavours garner interest among a fifth
                                                                                                                                                                                • Attitudes towards Carbonated Soft Drinks

                                                                                                                                                                                  • Soft drinks levy influences sugary CSDs’ image of healthiness
                                                                                                                                                                                    • Figure 45: Attitudes towards healthiness of carbonated soft drinks, March 2018
                                                                                                                                                                                  • Few CSDs users have noticed reformulation
                                                                                                                                                                                    • …but this could come with pitfalls
                                                                                                                                                                                      • Figure 46: Attitudes towards carbonated soft drinks, March 2018
                                                                                                                                                                                    • Focus on environmental issues could pose a threat
                                                                                                                                                                                      • 51% of CSD users prefer glass/cans to plastic packaging
                                                                                                                                                                                        • Widespread uncertainty over what packaging is best for the environment
                                                                                                                                                                                          • Figure 47: Agreement with the statement ‘It’s hard to tell what packaging is most environmentally friendly, March 2018
                                                                                                                                                                                        • Opportunity for CSDs to tap into popularity of flavoured waters
                                                                                                                                                                                        • Qualities Associated With Selected Soft Drinks

                                                                                                                                                                                          • CSDs fail to deliver on refreshment and flavour
                                                                                                                                                                                            • Opportunity for non-sweet flavours
                                                                                                                                                                                              • Figure 48: Correspondence analysis of qualities associated with selected types of soft drinks, March 2018 
                                                                                                                                                                                              • Figure 49: Qualities associated with selected types of soft drinks, March 2018 
                                                                                                                                                                                            • Perceived artificiality is a barrier
                                                                                                                                                                                              • Figure 50: Preferences for sugar and sweeteners in carbonated soft drinks, March 2018
                                                                                                                                                                                            • Methodology
                                                                                                                                                                                            • What People Check On CSD Packs

                                                                                                                                                                                              • Only a minority look at ingredients or recycling information
                                                                                                                                                                                                • Figure 51: On-pack details checked when selecting carbonated soft drinks, March 2018
                                                                                                                                                                                              • Flavour, type and brand are most important
                                                                                                                                                                                                • Figure 52: Those checking brand on-pack when selecting carbonated soft drinks, by age, March 2018
                                                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                                                    • Total
                                                                                                                                                                                                      • Figure 53: UK volume sales of carbonated soft drinks, 2013-23
                                                                                                                                                                                                      • Figure 54: UK value sales of carbonated soft drinks, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                      • Figure 55: UK volume sales of carbonated soft drinks, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                    • Retail
                                                                                                                                                                                                      • Figure 56: UK retail volume sales of carbonated soft drinks, 2013-23
                                                                                                                                                                                                      • Figure 57: UK retail value sales of carbonated soft drinks, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                      • Figure 58: UK retail volume sales of carbonated soft drinks, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                    • On-premise
                                                                                                                                                                                                      • Figure 59: UK on-premise volume sales of carbonated soft drinks, 2013-23
                                                                                                                                                                                                      • Figure 60: UK on-premise value sales of carbonated soft drinks, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                      • Figure 61: UK on-premise volume sales of carbonated soft drinks, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                    • Forecast methodology
                                                                                                                                                                                                    • Appendix – Launch Activity and Innovation

                                                                                                                                                                                                        • Figure 62: New product launches in the UK carbonated soft drinks market, by top ten companies, 2014-18 (sorted by 2017)
                                                                                                                                                                                                        • Figure 63: New product launches in the UK carbonated soft drinks market, by the environmentally friendly packaging claim, 2014-18
                                                                                                                                                                                                    • Appendix – Advertising and Marketing Activity

                                                                                                                                                                                                        • Figure 64: Total above-the line, online display and direct mail advertising expenditure on carbonated soft drinks, by brand, 2014-18 (sorted by 2017)
                                                                                                                                                                                                    • Appendix – Usage of Carbonated Soft Drinks

                                                                                                                                                                                                        • Figure 65: Ingredient preferences in relation to carbonated soft drinks, March 2018
                                                                                                                                                                                                        • Figure 66: Usage of carbonated soft drinks, by location, by type, April 2018

                                                                                                                                                                                                    Carbonated Soft Drinks - UK - June 2018

                                                                                                                                                                                                    US $2,693.85 (Excl.Tax)