Carbonated Soft Drinks - US - April 2019
Covered in this report
For the purposes of this report, Mintel has used the following definitions:
Carbonated soft drinks are non-alcoholic beverages that have added carbonation. This includes beverages with a range of flavors, sweeteners, and colors. Colas, non-colas, craft, natural, and steviasweetened CSDs are combined in the regular and diet segments.
This report divides the market into two segments:
- Regular carbonated soft drinks, including full-calorie and reduced/mid-calorie soft drinks
- Diet or zero-calorie soft drinks
"Despite growing consumer aversion to sugar, the CSD (carbonated soft drink) market remains one of the largest non-alcoholic beverage markets and one characterized by general stagnation rather than steep decline. 2018 was a strong year for CSD brands with sales growth occurring among most full-calorie CSDs and a revitalization of declining diet brands. CSD brands do face headwinds with some consumers dropping out of the market but positioning CSDs as a treat rather than an everyday beverage allows brands to retain consumers most at risk of leaving the CSD market entirely."
- Caleb Bryant, Senior Beverage Analyst
This Report looks at the following areas:
- Lapsed consumers are out of the market for good
- CSD brands contend with changing preferences and demographics
- Heavy users are a loyal consumer base
- Keep at-risk consumers engaged with mini treats
- Craft CSDs give way to mocktails and super-premium mixers
- CSD companies change with the times
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