Carbonated Soft Drinks - US - June 2016
"Total retail sales of CSDs (carbonated soft drinks) remained flat from 2015 to 2016 estimate – the result of a shift in consumer preferences for BFY (better-for-you) beverages; backlash from artificial ingredients and sweeteners, and high sugar content; and increasing competition from other drink innovations entering the market."
- Elizabeth Sisel, Beverage Analyst
This report discusses the following key topics:
- Diet carbonated soft drinks struggle, overall category sales flat
- High cross-consumption with sparkling waters
- Slight declines in volume consumption, steeper consumer exit rate
Overall category sales at current prices are expected to remain positive but have started to plateau. Mintel forecasts this line of trajectory to continue through 2021 as companies and brands balance volume sales loss with price increases and new packaging formats and innovation continues to meet current consumer trends surrounding health and premiumization.
For the purposes of this Report, Mintel has used the following definition: Carbonated soft drinks are non-alcoholic beverages that have added carbonation. This includes beverages with a range of flavors, sweeteners, and colors. Colas, non-colas, craft, natural, and stevia-sweetened CSDs are combined in the regular and diet segments.
This Report divides the market into two segments:
- Regular carbonated soft drinks, including full-calorie and reduced/mid-calorie soft drinks
- Diet or zero-calories soft drinks
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.