Care of Car Interiors - US - October 2009
This report explores the automotive cleaning market in the US. It provides insight into the external and internal factors affecting consumption and trends, and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
What effects do the downturn in new-car sales have on the overall market?
How can companies use the “green” movement to increase sales?
What segment of consumers clean their car most frequently?
What segment of consumers clean their car at home, at self-service outlets or at full-service outlets and why?
What threatens cleaning service operators and cleaning product manufacturers, and what can be done to increase activity?
How can operators take advantage of the economic downturn to appeal to consumers seeking budget-conscious options?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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