Carpets and Floorcoverings - UK - January 2016
“At last retailers are trying to escape from always relying on discounting to generate interest and are shifting their emphasis to home-making and style. This comes at a time when the market has gained momentum, with new energy because of stronger consumer confidence and a pick-up in the housing market.”
Jane Westgarth, Senior Market Analyst
This report answers the following questions:
- How can retailers move away from the focus on discounting and create more added value?
- When people buy flooring and carpets how much does service matter?
- Are people buying as part of a whole room makeover?
After several years of weak demand, consumer spending on carpets and floorcoverings has revived, stimulated by a more buoyant housing market. Retailers, which had struggled to make any gains in sales, have seen an uptick in sales volumes because of this. But, the carpet market has been changing fast and there has been a swing away from wool to synthetics with a corresponding fall in typical prices charged. Plus, the long-term trend towards smooth flooring means that wood, laminates, tiles and vinyl all compete for attention against fitted carpets, yet favour demand for loose carpets and rugs.
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