Casino and Casino-style Gambling - US - June 2014
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“The casino market is unique in that most consumers have visited a casino in the past, even though four in 10 expect to lose when they gamble. The excitement of the environment, the possibility of winning, and the ancillary offerings create an alluring alternative to most leisure and entertainment offerings. Maintaining the allure as gambling expands to an increasing number of locations is the challenge.”
– Fiona O’Donnell, Category Manager – Multicultural, Lifestyles, Travel & Leisure
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