Casinos and Bingo - UK - March 2018

“Casinos and bingo clubs are looking to external forces of regulation and technology as enablers of new formats and facilities that can reduce their reliance on the willingness to spend of their core customer base.”

- David Walmsley, Senior Leisure Analyst

This report will look at the following areas:

What would regulatory change mean for casinos?
Do bingo clubs have a problem with women?

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Consumer Attitudes and Behaviour
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Overview
- What you need to know
- Covered in this Report
Executive Summary
- The market
- Casinos’ bigger spenders defy falling admissions effect
  - Figure 1: Consumer expenditure in UK casinos, 2012/13-2022/23
- Squeeze on clubs, admissions and wallets leaves bingo feeling the pinch
  - Figure 2: Consumer expenditure in UK bingo clubs, 2012-22
- Core gaming gains as slots growth slows
  - Figure 3: Consumer expenditure in UK casinos and bingo clubs, by segment, 2017
- New technologies to change the game
  - Figure 4: Use of contactless payment methods, by age, April 2017
- The consumer
- Low numbers constrain casino crowds
  - Figure 5: Past-year experience of casino visiting, December 2017
- Sports and entertainment move up in the casino mix
  - Figure 6: Participation in casino activities, January-December 2017
- Bingo clubs focus on female appeal
  - Figure 7: Past-year experience of bingo club visiting, December 2017
- Better food and drink options promote broader bingo repertoires
  - Figure 8: Participation in bingo club activities, December 2017
- Venues struggle to steer customers online
  - Figure 9: Participation in online bingo and casino games by venue visitors, December 2017
- No substitute for real-life experience
  - Figure 10: Incentives to casino and bingo club visitors to play online with the brand they play with in a venue, December 2017
- What we think
Issues and Insights
- What would regulatory change mean for casinos?
- The facts
- The implications
- Do bingo clubs have a problem with women?
- The facts
- The implications
The Market – What You Need to Know
- Casino-goers outspend falling admissions effect
- Bingo club revenues back on the downturn
- March of the machines slows its pace
- Few signs of growth in premises numbers
- Gaming machines fall-out felt beyond betting shops
Market Size and Forecast – Casinos
- Higher rollers and bigger spenders return market to value growth
  - Figure 11: Consumer expenditure in UK casinos, 2012/13-2022/23
- Admissions fall to five-year low
  - Figure 12: Casino admissions, 2012/13-2016/17
- Forecast
  - Figure 13: Forecast of consumer expenditure in UK casinos, 2012/13-2022/23
- Forecast methodology
Market Size and Forecast – Bingo Clubs
- Spending slips as players feel the pinch
  - Figure 14: Consumer expenditure in UK bingo clubs, 2012-22
- Lower admissions, reduced frequencies
  - Figure 15: Bingo club admissions, 2013-17
- Forecast
  - Figure 16: Forecast of consumer expenditure in UK bingo clubs, 2012-22
- Forecast methodology
Market Segmentation
- Casino games enjoy a change of fortune
  - Figure 17: Consumer expenditure in UK casinos, by segment, 2016/17
- Bingo balance remains unchanged
  - Figure 18: Consumer expenditure in UK bingo clubs, by segment, 2017 (est)
Market Drivers
- Bingo club numbers slide, casino development set to drift
- - Figure 19: Active licensed casino and bingo club numbers, 2013-17
- Consumer caution reduces willingness to gamble
- - Figure 20: Change in personal finances, September 2017
- Casino slots seek level playing field
  - Figure 21: Average number of gaming machines in operation, by venue and category, 2016-17
- New technologies can change the game
  - Figure 22: Use of contactless payment methods, by age, April 2017
- Gaming machine controversy a problem for all sectors
  - Figure 23: Gambling venues used by clients of the GamCare problem gambling service, 2015/16 and 2016/17
Companies and Brands – What You Need to Know
- Rank Group spreads its bets
- Entertainment and gaming split as sport and social come together
- Lukewarm reception for new bingo brand
- Adspend slips back
Market Share – Casinos
- High-end fortunes close gap at the top
- Grosvenor hit by lower footfall
- Capital gains
- - Figure 24: Leading UK casino operators, by revenue and number of active premises*, 2016-17
Market Share – Bingo Clubs
- Market leaders following different paths
- - Figure 25: Leading UK bingo club operators, by revenue and number of active premises*, 2016-17
Launch Activity and Innovation
- Genting bets on sport and social
- Live streams get the ball rolling for dual-play concept
- Grosvenor revamp puts emphasis on entertainment
- Luda hits snakes before ladders
- Pay now, play later
Advertising and Marketing Activity
- New openings backed by adspend
  - Figure 26: Main monitored media advertising expenditure of UK casino operators, 2015-17
- Nielsen Ad Intel coverage
- Big brands dominate bingo picture
  - Figure 27: Main monitored media advertising expenditure of UK bingo club operators, 2015-17
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
- Low numbers constrain casino crowds
- Sports and entertainment move up in the casino mix
- Bingo clubs focus on female appeal
- Better food and drink options promote broader bingo repertoires
- Venues struggle to steer customers online
- No substitute for real-life experience
Casino Visiting
- Britons stay away from the table
- - Figure 28: Past-year experience of casino visiting, December 2017
Casino Activities
- Bars and tables retain their edge
  - Figure 29: Participation in casino activities, January 2017-December 2017
Bingo Club Visiting
- Gender bias can be no bad thing
- - Figure 30: Past-year experience of bingo club visiting, December 2017
- Bingo for health
- - Figure 31: Past-year experience of bingo club visiting, by age, December 2017
Bingo Club Activities
- Gaming focus stuck on the main stage
- - Figure 32: Participation in bingo club activities, December 2017
Multichannel Play
- Low payouts from multichannel
- - Figure 33: Participation in online bingo and casino games by venue visitors, December 2017
Brand Loyalty Online
- No substitute for the casino experience (yet)
  - Figure 34: Incentives to casino visitors to play online with the brand they play with in a venue, December 2017
- Multichannel bingo strategy to look beyond the balls
  - Figure 35: Incentives to bingo club visitors to play online with the brand they play with in a venue, December 2017
Appendix
- Data sources
- Abbreviations
- Fan chart forecast
- - Figure 36: Forecast of consumer expenditure in UK casinos, 2017/18-2022/23
  - Figure 37: Forecast of consumer expenditure in UK bingo clubs, 2017-22