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Casinos and Bingo - UK - March 2019

Covered in this report

This report focuses on casinos and licensed bingo clubs. Casinos are defined as clubs that are licensed by the Gambling Commission for the purposes of gambling, and which generally incorporate games such as roulette, blackjack, baccarat and casino poker. Gambling is defined by the Gambling Commission as being an “activity in which the only product that changes hands is money”.

Bingo clubs are defined as clubs that are licensed by the Gambling Commission for the purposes of playing cash bingo. Other ways of playing bingo (usually ‘prize bingo’ for prizes or lower cash returns) are also discussed, although they do not form part of the report’s core focus.

"The vast majority of consumers have not visited a casino or bingo club in the past year. Many cite a lack of interest in the games as a reason for not visiting and say nothing would encourage them to visit. Whilst this picture appears bleak, there are opportunities to get more consumers into venues and playing these games. The key is to change their perceptions through exposure to the games in a safe and fun environment."
- Zameira Hersi, Leisure Analyst

This Report looks at the following areas:

  • Is social bingo the next bingo thing?
  • Driving interest

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Casinos
              • Figure 1: Casino admissions, 2012/13-2017/18
            • Market is forecast to experience a slight growth
              • Figure 2: Forecast of consumer expenditure in UK casinos, 2013/14-2023/24
            • Bingo
              • Figure 3: Bingo club admissions, 2013-18
              • Figure 4: Forecast of consumer expenditure in UK bingo clubs, 2013-23
            • Market drivers
              • Companies and brands
                • Casinos
                  • Figure 5: Leading UK casino operators, by revenue and number of active premises*, 2017 and 2018
                • Bingo
                  • Figure 6: Leading UK bingo club operators, by revenue and number of active premises*, 2017 and 2018
                • The Buzz surrounding Gala Bingo
                  • Bingo becomes immersive
                    • Hippodrome gets the magic touch
                      • Rank recognises experience is key
                        • Genting drastically increases its adspend
                          • Mecca Leisure is the top advertiser in bingo
                            • The consumer
                              • Brits prefer the real thing
                                • Figure 7: Casino and bingo visiting, December 2018
                              • Four in five consumers say nothing would encourage them to go
                                • Figure 8: Factors that would encourage casino and bingo visits, December 2018
                              • Young adults are more open to visiting the venues
                                • Seven in 10 say they’re not interested in the games
                                  • Figure 9: Barriers to visiting casinos, December 2018
                                • How to get them playing
                                  • General lack of interest in the games holds back the majority
                                    • Figure 10: Barriers to visiting bingo clubs, December 2018
                                  • How to get them playing
                                    • What we think
                                    • Issues and Insights

                                      • Is social bingo the next bingo thing?
                                        • The facts
                                          • The implications
                                            • Driving interest
                                              • The facts
                                                • The implications
                                                • The Market – What You Need to Know

                                                  • Consumer expenditure in casinos is estimated to have dropped
                                                    • Admissions rates are at their lowest
                                                      • Market is forecast to experience a slight growth
                                                        • Consumer expenditure in bingo clubs estimated to have declined in 2018
                                                          • Bingo market is forecast to recover and remain stable
                                                            • Spending on casino games increases
                                                              • Bingo visitors are holding back
                                                                • Rising demand for experiences
                                                                • Market Size and Forecast – Casinos

                                                                  • Consumer expenditure is estimated to have dropped
                                                                    • Figure 11: Consumer expenditure in UK casinos, 2013/14-2023/24
                                                                  • Admissions rates are at their lowest
                                                                    • Figure 12: Casino admissions, 2012/13-2017/18
                                                                  • Market is forecast to experience a slight growth
                                                                    • Figure 13: Forecast of consumer expenditure in UK casinos, 2013/14-2023/24
                                                                  • Forecast methodology
                                                                  • Market Size and Forecast – Bingo Clubs

                                                                    • Consumer expenditure estimated to have declined in 2018
                                                                      • Figure 14: Consumer expenditure in UK bingo clubs, 2013-23
                                                                    • Slower rates of decline give a positive sign
                                                                      • Figure 15: Bingo club admissions, 2013-18
                                                                    • Market is forecast to recover and remain stable
                                                                      • Figure 16: Forecast of consumer expenditure in UK bingo clubs, 2013-23
                                                                    • Forecast methodology
                                                                    • Market Segmentation

                                                                      • Spending on casino games increases
                                                                        • Figure 17: Consumer expenditure in UK casinos, by segment, 2017/18
                                                                      • Bingo visitors are holding back
                                                                        • Figure 18: Consumer expenditure in UK bingo clubs, by segment, 2018 (est)
                                                                    • Market Drivers

                                                                      • Outdoors > indoors
                                                                        • The World Cup
                                                                          • Casinos had a chance to collect…
                                                                            • ...whilst bingo clubs may have missed a trick
                                                                              • Uncertainty
                                                                                • Brexit
                                                                                  • Universal Credit
                                                                                    • Countdown to the limit
                                                                                      • Problem gambling
                                                                                        • Strikes against online gambling
                                                                                          • Long-term restrictions
                                                                                            • Rising demand for experiences
                                                                                              • Surviving in a cashless society
                                                                                              • Companies and Brands – What You Need to Know

                                                                                                • Grosvenor remains on top, but performance has dipped
                                                                                                  • Genting reports an increase in revenue
                                                                                                    • Will the buzz generate an increase in revenue?
                                                                                                      • Mecca Bingo experiences drop in revenue
                                                                                                        • Hippodrome gets the magic touch
                                                                                                          • Rank recognises experience is key
                                                                                                            • The Buzz surrounding Gala Bingo
                                                                                                              • Bingo becomes immersive
                                                                                                                • Genting drastically increases its adspend
                                                                                                                  • Mecca Leisure is the top advertiser in bingo
                                                                                                                  • Market Share – Casinos

                                                                                                                    • Grosvenor remains on top, but performance has dipped
                                                                                                                      • The cause
                                                                                                                        • Genting reports an increase in revenue
                                                                                                                          • Figure 19: Leading UK casino operators, by revenue and number of active premises*, 2017 and 2018
                                                                                                                      • Market Share – Bingo Clubs

                                                                                                                        • Will the buzz generate an increase in revenue?
                                                                                                                          • The start
                                                                                                                            • The course ahead
                                                                                                                              • Mecca Bingo experiences drop in revenue
                                                                                                                                • Figure 20: Leading UK bingo club operators, by revenue and number of active premises*, 2017 and 2018
                                                                                                                            • Launch Activity and Innovation

                                                                                                                                • Bingo clubs
                                                                                                                                  • The Buzz surrounding Gala Bingo
                                                                                                                                    • Two birds, one stone
                                                                                                                                      • Bingo becomes immersive
                                                                                                                                        • Taking the drag out of bingo and adding a queen
                                                                                                                                          • The appeal can only grow
                                                                                                                                            • Casinos
                                                                                                                                              • Hippodrome gets the magic touch
                                                                                                                                                • Rank recognises experience is key
                                                                                                                                                  • Aspers and its new games
                                                                                                                                                  • Advertising and Marketing Activity

                                                                                                                                                    • Genting drastically increases its adspend
                                                                                                                                                        • Figure 21: Main monitored media advertising expenditure of UK casino operators, 2015-18
                                                                                                                                                      • Mecca Leisure is the top advertiser in bingo
                                                                                                                                                        • Figure 22: Main monitored media advertising expenditure of UK bingo club operators, 2015-18
                                                                                                                                                      • Nielsen Ad Intel coverage
                                                                                                                                                      • The Consumer – What You Need to Know

                                                                                                                                                        • Brits prefer the real thing
                                                                                                                                                          • Four in five consumers say nothing would encourage them to go
                                                                                                                                                            • Young adults are more open to visiting the venues
                                                                                                                                                              • Seven in 10 say they’re not interested in the games
                                                                                                                                                                • How to get them playing
                                                                                                                                                                  • General lack of interest in the games holds back the majority
                                                                                                                                                                    • How to get them playing
                                                                                                                                                                    • Casino and Bingo Visiting

                                                                                                                                                                      • Brits prefer the real thing
                                                                                                                                                                        • Figure 23: Casino and bingo visiting, December 2018
                                                                                                                                                                      • Casino visitors
                                                                                                                                                                        • Students are more likely to visit than those in employment
                                                                                                                                                                          • Education today can prevent further regulations in the future
                                                                                                                                                                            • Figure 24: Casino visiting, by demographics, December 2018
                                                                                                                                                                          • Accessibility inevitably impacts visits
                                                                                                                                                                            • Bingo visitors
                                                                                                                                                                              • Bingo venues are not just popular amongst grandmas
                                                                                                                                                                                • Keep it fresh, keep it new
                                                                                                                                                                                  • Figure 25: Bingo visiting, by demographics, December 2018
                                                                                                                                                                                • Reviews say it all
                                                                                                                                                                                  • Figure 26: Google review of Dabbers Social Bingo, February 2018
                                                                                                                                                                              • Factors that Influence Visits

                                                                                                                                                                                • Four in five consumers say nothing would encourage them to go
                                                                                                                                                                                  • Young adults are more open to visiting the venues
                                                                                                                                                                                    • Recommendations
                                                                                                                                                                                      • Offer something new
                                                                                                                                                                                        • Give them a Royale welcome
                                                                                                                                                                                          • Figure 27: Factors that would encourage casino and bingo visits, December 2018
                                                                                                                                                                                        • Go after the groups
                                                                                                                                                                                          • The chance to socialise is important to bingo players…
                                                                                                                                                                                            • Figure 28: Factors that would influence those who visit UK bingo clubs, December 2018
                                                                                                                                                                                          • …whilst entertainment is key for casino visitors
                                                                                                                                                                                            • Figure 29: Factors that would influence those who visit UK casinos, December 2018
                                                                                                                                                                                        • Barriers to Visiting Casinos

                                                                                                                                                                                          • Seven in 10 say they’re not interested in the games
                                                                                                                                                                                            • Figure 30: Barriers to visiting casinos, December 2018
                                                                                                                                                                                          • How to get them playing
                                                                                                                                                                                          • Barriers to Visiting Bingo Clubs

                                                                                                                                                                                            • General lack of interest in the games holds back the majority
                                                                                                                                                                                              • Figure 31: Barriers to visiting bingo clubs, December 2018
                                                                                                                                                                                            • How to get them to play
                                                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                              • Data sources
                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                                                      • Figure 32: Forecast of consumer expenditure in UK casinos, 2018/19-2023/24
                                                                                                                                                                                                      • Figure 33: Forecast of consumer expenditure in UK bingo clubs, 2018-23
                                                                                                                                                                                                    • Fan chart forecast

                                                                                                                                                                                                    Casinos and Bingo - UK - March 2019

                                                                                                                                                                                                    US $2,552.20 (Excl.Tax)