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Description

Description

“The domination of casino gaming revenues by online operations offers some insulation to the worst effects of the coronavirus pandemic for the market overall but a prolonged lockdown and slow recovery could be catastrophic for its high street segment.”
– David Walmsley, Senior Leisure Analyst

The report examines the following areas:

  • Can the leisure casino offer something for everyone?
  • High street operators should bet on technology to beat the house online
  • Online play beats venue visiting
  • Casino players value variety

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The market
              • COVID-19 leaves high street sector vulnerable
                • Figure 1: Forecast of consumer expenditure on casino gaming* (adjusted for COVID-19), 2014/15-2024/25
              • Capital punishment damages venue values
                • Figure 2: Consumer expenditure in UK casinos, by segment, 2014/15-2018/19
              • Slots hit the spot online
                • Figure 3: UK consumer expenditure in online casinos, by segment, 2014/15-2018/19
              • Capital investment puts quality ahead of quantity
                • Figure 4: Active casino numbers, 2015-19*
              • New venue format puts leisure ahead of gaming
                • Impact of COVID-19 on casino gaming
                  • Figure 5: Expected impact of COVID-19 on casino gaming, short, medium and long-term, 29 April 2020
                • The consumer
                  • Online play beats venue visiting
                    • Figure 6: Experience of casinos, January 2020
                  • Casino players value variety
                    • Figure 7: Participation in casino games, January 2020
                  • Diversified offers can draw large crowds
                    • Figure 8: Participation in non-gaming casino activities, January 2020
                  • High street brands lose out online
                    • Figure 9: Most popular online casino brands, January 2020
                  • Casino customers still playing the field
                    • Figure 10: Attitudes towards casino visiting, January 2020
                  • What we think
                  • The Impact of COVID-19 on Casino Gaming

                    • Short, medium and long-term impact on the industry
                      • Figure 11: Expected impact of COVID-19 on casino gaming, short, medium and long-term, 29 April 2020
                    • Opportunities and threats
                      • The closure of smaller casinos will create consolidation potential
                        • Loss of revenue threatens ability to invest
                          • Distance learning extends to playing new games
                            • Changing the rules could change the game
                              • Impact on the market
                                • Pandemic causes plunge in value
                                  • Figure 12: Forecast of consumer expenditure on casino gaming* (adjusted for COVID-19), 2014/15-2024/25
                                • High street hit hardest
                                  • Recession the bigger risk online
                                    • Shifts in consumer behaviour
                                      • Pent-up demand to resume human contact
                                        • Figure 13: Activities most looking forward to when social distancing measures are relaxed, 16-23 April 2020
                                      • Lone visiting habits hold new value
                                        • Impact on key consumer segments
                                          • Younger demographics to feel the pinch
                                            • Figure 14: Cutting back on non-essential spending in response to the COVID-19 outbreak, by age, 16-23 April 2020
                                          • Harder times accelerate switching online
                                            • Figure 15: Experience of casinos, by financial situation, January 2020
                                          • How a COVID-19 recession will reshape the market
                                            • Leisure spending can be sustained by escapism
                                              • Tourism revival key in the capital
                                                • Economic uncertainty could break the casino visiting habit
                                                  • Impact on the marketing mix
                                                    • Advertising goes off air
                                                      • Community spirit presents new point of focus
                                                        • Figure 16: Changes in priority of local community, 16-23 April 2020
                                                      • COVID-19: UK context
                                                      • Issues and Insights

                                                        • Can the leisure casino offer something for everyone?
                                                          • The facts
                                                            • The implications
                                                              • High street operators should bet on technology to beat the house online
                                                                • The facts
                                                                  • The implications
                                                                  • The Market – What You Need to Know

                                                                    • High street hit slows market expansion
                                                                      • Admissions and high rollers produce the wrong kind of drop
                                                                        • Players keep feeding online slots
                                                                          • Casino investments bring more variety
                                                                            • Coronavirus could change the regulatory game
                                                                            • Market Size and Forecast

                                                                              • Capital punishment leaves market vulnerable
                                                                                • Figure 17: Consumer expenditure on casino gaming*, 2014/15-2018/19
                                                                              • Outlook in light of COVID-19
                                                                                • Strength of online segment to cushion impact of high street crash
                                                                                  • Figure 18: Forecast of consumer expenditure on casino gaming* (adjusted for COVID-19), 2014/15-2024/25
                                                                                  • Figure 19: Forecast of consumer expenditure on casino gaming online (adjusted for COVID-19), 2014/15-2024/25
                                                                                  • Figure 20: Forecast of consumer expenditure on high street casino gaming (adjusted for COVID-19), 2014/15-2024/25
                                                                                • Pre-COVID-19 forecast
                                                                                    • Figure 21: Forecast of consumer expenditure on casino gaming* (pre-COVID-19), 2014/15-2024/25
                                                                                    • Figure 22: Forecast of consumer expenditure on casino gaming online (pre-COVID-19), 2014/15-2024/25
                                                                                    • Figure 23: Forecast of consumer expenditure on high street casino gaming (pre-COVID-19), 2014/15-2024/25
                                                                                  • Forecast methodology
                                                                                  • Market Segmentation

                                                                                    • London losses trim table gaming revenues
                                                                                        • Figure 24: Consumer expenditure in UK casinos, by segment, 2014/15-2018/19
                                                                                      • Admissions decline accelerates
                                                                                          • Figure 25: Casino admissions, 2014/15-2018/19
                                                                                        • Slots dominate spending online
                                                                                          • Figure 26: UK consumer expenditure in online casinos, by segment, 2014/15-2018/19
                                                                                      • Market Drivers

                                                                                        • Capital investment focuses on quality rather than quantity
                                                                                          • Figure 27: Active casino numbers, 2015-19*
                                                                                        • Coronavirus could change the regulatory game
                                                                                          • 5G networks promise immersive new casino experiences
                                                                                              • Figure 28: Devices used to gamble online, September 2019
                                                                                            • High street stands out as safe place to play
                                                                                              • Figure 29: Participation in casino gaming activities reported by clients of the GamCare problem gambling service, 2014/15-2018/19
                                                                                          • Companies and Brands – What You Need to Know

                                                                                            • New entertainment focus moves gaming into the background
                                                                                              • Smartphone development targets new vertical
                                                                                                • Adspend up online but down in retail
                                                                                                  • Online fragmentation keeps specialists on the high street
                                                                                                  • Launch Activity and Innovation

                                                                                                    • New casino concept looks beyond gaming
                                                                                                      • Personal service gets an upgrade
                                                                                                        • Food orders go mobile
                                                                                                          • A new vertical for smartphones
                                                                                                            • All segments bet big on live play potential
                                                                                                            • Advertising and Marketing Activity

                                                                                                              • Fewer openings reduce need for advertising
                                                                                                                • Figure 30: Main monitored media advertising expenditure of UK high street casino operators, 2017-19
                                                                                                              • New online players spend to be seen
                                                                                                                  • Figure 31: Main monitored media advertising expenditure of UK online casino operators, 2017-19
                                                                                                                • Nielsen Ad Intel coverage
                                                                                                                • Company Profiles

                                                                                                                  • Grosvenor Casinos
                                                                                                                      • Figure 32: Grosvenor Casinos KPIs, 2017/18-2018/19
                                                                                                                    • Genting Casinos
                                                                                                                        • Figure 33: Genting Casinos revenues, 2017-18
                                                                                                                      • Caesars Entertainment
                                                                                                                        • Figure 34: Caesars Entertainment casino revenues, 2017-18
                                                                                                                      • Online operators
                                                                                                                          • Figure 35: Estimated UK online gaming and betting market shares, by operator revenues, 2019
                                                                                                                      • The Consumer – What You Need to Know

                                                                                                                          • Online play more popular than venue visiting
                                                                                                                            • Casino visitors drawn to table play – but slots on top online
                                                                                                                              • Diversified offer appeals to large crowd
                                                                                                                                • High street names lose to betting brands online
                                                                                                                                  • Casino crowd unsure whether to stick or twist
                                                                                                                                  • Casino Experience

                                                                                                                                      • Online play beats venue visiting
                                                                                                                                          • Figure 36: Experience of casinos, January 2020
                                                                                                                                        • Cash-strapped consumers step up online play
                                                                                                                                            • Figure 37: Experience of casinos, by financial situation, January 2020
                                                                                                                                          • Same again please: Future customers look like the current ones
                                                                                                                                            • Figure 38: Future interest in visiting a UK casino or playing casino games or slots online, January 2020
                                                                                                                                        • Casino Games

                                                                                                                                          • Casino players value variety
                                                                                                                                            • Figure 39: Participation in casino games, January 2020
                                                                                                                                        • Non-Gaming Casino Activities

                                                                                                                                          • Positive response to diversified offer
                                                                                                                                            • Figure 40: Participation in non-gaming casino activities, January 2020
                                                                                                                                          • Variations in interest creating segmentation opportunity
                                                                                                                                            • Figure 41: Participation in non-gaming casino activities, by participation in casino gaming activities, January 2020
                                                                                                                                          • Wi-fi connects with sport and entertainment audiences
                                                                                                                                              • Figure 42: Participation in non-gaming casino activities, by use of free wi-fi, January 2020
                                                                                                                                          • Online Casino Brands

                                                                                                                                            • Bookmakers and bingo brands are our favourite casinos
                                                                                                                                                • Figure 43: Most popular online casino brands, January 2020
                                                                                                                                            • Attitudes Towards Casino Visiting

                                                                                                                                              • Casino customers still playing the field
                                                                                                                                                  • Figure 44: Attitudes towards casino visiting, January 2020
                                                                                                                                                • Lone visiting a positive option for casino growth
                                                                                                                                                    • Figure 45: Wellbeing and Technology Trend Drivers, by agreement that casinos are welcoming places to visit on your own, January 2020
                                                                                                                                                • Appendix – Data Sources, Abbreviation and Supporting Information

                                                                                                                                                  • Data sources
                                                                                                                                                    • Abbreviations
                                                                                                                                                      • Consumer research methodology
                                                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                                                        • Fan chart forecast
                                                                                                                                                          • Post-COVID-19 forecasts
                                                                                                                                                            • Figure 46: Forecast of consumer expenditure on casino gaming* (adjusted for COVID-19), 2019/20-2024/25
                                                                                                                                                            • Figure 47: Forecast of consumer expenditure on casino gaming online (adjusted for COVID-19), 2019/20-2024/25
                                                                                                                                                            • Figure 48: Forecast of consumer expenditure on high street casino gaming (adjusted for COVID-19), 2019/20-2024/25
                                                                                                                                                          • Pre-COVID-19 forecasts
                                                                                                                                                            • Figure 49: Forecast of consumer expenditure on casino gaming* (pre-COVID-19), 2019/20-2024/25
                                                                                                                                                            • Figure 50: Forecast of consumer expenditure on casino gaming online (pre-COVID-19), 2019/20-2024/25
                                                                                                                                                            • Figure 51: Forecast of consumer expenditure on high street casino gaming (pre-COVID-19), 2019/20-2024/25

                                                                                                                                                        About the report

                                                                                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                        • The Consumer

                                                                                                                                                          What They Want. Why They Want It.

                                                                                                                                                        • The Competitors

                                                                                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                                                                                        • The Market

                                                                                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                        • The Innovations

                                                                                                                                                          New Ideas. New Products. New Potential.

                                                                                                                                                        • The Opportunities

                                                                                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                                                                                        • The Trends

                                                                                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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