Casual Dining - China - January 2017
“Although the casual dining market is enjoying healthy growth, the market remains fragmented – and is expected to be even more so as more new brands are created featuring unique themes. To differentiate from others, brands should define a focus that is relevant and be able to provide unique experience to its target consumers. In addition, finding an effective marketing strategy is also critical in brand building and attracting visits.”
- Summer Chen, Research Analyst
This report will cover the following areas:
- Defining a focus
- Setting your brand apart: creative menu innovation and unique in-store experience
- A winning communication strategy
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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