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Description

Description

“The budget-conscious consumer is still searching for deals, and casual dining operators are battling the perception that fast casual and fast food restaurants can do a better job of delivering on this. To become more competitive, casual dining operators realize they must highlight their own brand of full-meal deals, as well as their extensive menu.”

– Julia Gallo-Torres, Category Manager, U.S. Foodservice Reports

Some questions answered in this report include:

  • What impact has a slow recovering economy had on consumers spending habits whilst eating out?
  • How do consumers perceive casual dining in association with health or fast service?
  • How can you appeal to both Millennials and families?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Scope and Themes
      • What you need to know
        • Definition
          • Data sources
            • Mintel Menu Insights
              • Consumer survey data
                • Advertising creative
                  • Abbreviations and terms
                    • Abbreviations
                      • Terms
                      • Executive Summary

                          • The market
                            • Figure 1: U.S. casual dining sales and fan chart forecast of market, at current prices, 2008-18
                          • Market drivers
                            • Opportunities
                              • Menu strategies
                                • Figure 2: Top 10 appetizers in casual dining, by number of incidences, Q1 2010-13
                                • Figure 3: Top 10 menu items in casual dining, by number of incidences, Q1 2010-13
                              • The consumer
                                • Figure 4: Reasons why consumers visit casual dining restaurants, by percentage, May 2013
                                • Figure 5: Types of services consumers want to see at casual dining restaurants, by percentage, May 2013
                              • What we think
                              • Issues and Insights

                                  • In a slowly recovering economy, consumers are still budget-conscious when eating out
                                    • The issues
                                      • The insights
                                        • Consumers do not associate casual dining with health or fast service
                                          • The issues
                                            • The insights
                                              • It’s hard to appeal to both Millennials and families
                                                • The issues
                                                  • The insights
                                                  • Innovators and Innovations

                                                      • Competing with fast casual
                                                        • Focusing on lunch
                                                          • Late evenings offer new opportunities
                                                            • Renovating to compete in new spaces
                                                              • Health concerns
                                                                • Luring in consumers with specials
                                                                  • Alcoholic drinks
                                                                    • Fare goes upscale
                                                                    • Trend Application

                                                                        • Trend: Minimize Me
                                                                          • Trend: Help Me Help Myself
                                                                            • Mintel Futures: Human
                                                                            • Market Size and Forecast

                                                                              • Key points
                                                                                • Casual dining restaurants sales and the market forecast
                                                                                  • Figure 6: Total U.S. casual dining sales and forecast of market, at current prices, 2008-18
                                                                                  • Figure 7: Total U.S. casual dining sales and forecast of market, at inflation-adjusted prices, 2008-18
                                                                                • Fan chart forecast
                                                                                    • Figure 8: U.S. casual dining sales and fan chart forecast of market, at current prices, 2008-18
                                                                                • Market Drivers

                                                                                    • Economic indicators
                                                                                      • The Patient Protection and Affordable Care Act
                                                                                        • Overweight and weight-related diseases
                                                                                          • Chicken takes the spotlight
                                                                                          • Competitive Context

                                                                                              • Preparing food at home
                                                                                                • The lure of fast food
                                                                                                  • Learning from fast casual
                                                                                                    • Experimenting with new dayparts
                                                                                                      • Leveraging alcoholic drinks
                                                                                                      • A Look at Casual Dining Menus

                                                                                                        • Key points
                                                                                                          • Top 10 casual dining menu items: Steak is tops
                                                                                                            • Figure 9: Top 10 casual dining menu items, by number of incidences, Q1 2010-13
                                                                                                          • Top 10 menu claims: Gluten-free growth
                                                                                                            • Figure 10: Top 10 casual dining menu claims, by number of incidences, Q1 2010-13
                                                                                                          • Top 10 appetizers: Sharing comes on strong
                                                                                                            • Figure 11: Top 10 casual dining appetizers, by number of incidences, Q1 2010-13
                                                                                                          • Top 10 cocktails: Latin libations lead
                                                                                                            • Figure 12: Top 10 cocktails in casual dining, by number of incidences, Q1 2010-13
                                                                                                          • Mocktails: More mixing could be in order
                                                                                                          • Competition: Consumers Eating at Home and Trading Down to Fast Food

                                                                                                            • Key points
                                                                                                              • Eating at home is an option for almost a quarter of casual dining patrons
                                                                                                                  • Figure 13: Type of casual dining restaurant visited in the past month, by those eating more than last year at casual dining restaurants, May 2013
                                                                                                              • Consumer Considerations in Choosing Casual Dining Restaurants

                                                                                                                • Key points
                                                                                                                  • In the end, consistently good food brings them in
                                                                                                                      • Figure 14: Reasons consumers choose to go to casual dining restaurants, May 2013
                                                                                                                    • Hispanics support social and environmental causes
                                                                                                                        • Figure 15: Reasons consumers choose to go to casual dining restaurants, by Hispanic origin, May 2013
                                                                                                                      • Those with children lean on online reviews and look for social and environmental causes
                                                                                                                        • Figure 16: Reasons consumers choose to go to casual dining restaurants, by presence of children in household, May 2013
                                                                                                                    • Types of Casual Dining Restaurants Consumers Visit

                                                                                                                      • Key points
                                                                                                                        • American cuisine is the type of restaurant most frequented
                                                                                                                            • Figure 17: Types of casual dining restaurants frequented in the past month, May 2013
                                                                                                                          • Those with children more likely to use casual dining
                                                                                                                            • Figure 18: Type of casual dining restaurant visited in the past month, by presence of children in household, May 2013
                                                                                                                          • Men are more likely than women to visit casual dining restaurants
                                                                                                                              • Figure 19: Type of casual dining restaurant visited in the past month, by gender, May 2013
                                                                                                                            • A younger demographic enjoys eating at casual dining restaurants the most
                                                                                                                              • Figure 20: Type of casual dining restaurant visited in the past month, by age, May 2013
                                                                                                                            • Millennials average almost five visits a month
                                                                                                                              • Figure 21: Frequency of visiting casual dining restaurants, by age, per month, January 2012-March 2013
                                                                                                                            • Only the top half can afford to eat out
                                                                                                                              • Figure 22: Type of casual dining restaurant visited in the past month, by household income, May 2013
                                                                                                                          • Lunch Tendencies in Casual Dining

                                                                                                                            • Key points
                                                                                                                              • Those aged 18-36 are the most frequent visitors
                                                                                                                                • Figure 23: Type of casual dining restaurant visited in the past month for lunch, by generations, May 2013
                                                                                                                              • Surprisingly, casual diners with kids frequent sports bars
                                                                                                                                • Figure 24: Type of casual dining restaurant visited in the past month for lunch, by presence of children in household, May 2013
                                                                                                                              • Men drawn to sports bars and burgers at lunch
                                                                                                                                • Figure 25: Type of casual dining restaurant visited in the past month for lunch, by gender, May 2013
                                                                                                                            • Dinner Daypart in Casual Dining

                                                                                                                              • Key points
                                                                                                                                • Men like barbecue, sports, seafood, and steakhouses more than do women
                                                                                                                                  • Figure 26: Type of casual dining restaurant visited in the past month for dinner, by gender, May 2013
                                                                                                                                • The younger crowd likes going out to dinner, too
                                                                                                                                  • Figure 27: Type of casual dining restaurant visited in the past month for dinner, by age, May 2013
                                                                                                                                • Hispanics look for restaurants with family-friendly atmosphere
                                                                                                                                  • Figure 28: Type of casual dining restaurant visited in the past month for dinner, by race/Hispanic origin, May 2013
                                                                                                                                • Those with children more likely to visit casual dining concepts
                                                                                                                                  • Figure 29: Type of casual dining restaurant visited in the past month for dinner, by presence of children in household, May 2013
                                                                                                                              • Usage of Casual Dining Restaurants

                                                                                                                                • Key points
                                                                                                                                  • Restaurant visits are a treat and women visit more than men
                                                                                                                                    • Figure 30: Occasions consumers visit casual dining restaurants, by gender, May 2013
                                                                                                                                  • Appealing to an older crowd
                                                                                                                                    • Figure 31: Occasions consumers visit casual dining restaurants, by age, May 2013
                                                                                                                                  • More casual diners eating at home
                                                                                                                                    • Hispanics seek variety in ethnic cuisines ordered and “meal deals”
                                                                                                                                      • Figure 32: Usage of casual dining restaurants more often compared to previous year, by Hispanic origin, May 2013
                                                                                                                                    • Those aged 18-24 more likely to try new menu items
                                                                                                                                      • Figure 33: Usage of casual dining restaurants more often compared to previous year, by age, May 2013
                                                                                                                                  • What Consumers Want in Casual Dining

                                                                                                                                    • Key points
                                                                                                                                      • Loyalty programs interesting to women, while men want free Wi-Fi access
                                                                                                                                          • Figure 34: Types of services consumers want to see at casual dining restaurants, by gender, May 2013
                                                                                                                                        • Marketers should focus on older demographic, in addition to Millennials
                                                                                                                                            • Figure 35: Types of services consumers want to see at casual dining restaurants, by age, May 2013
                                                                                                                                        • Restaurant Characteristics that Appeal to Consumers

                                                                                                                                          • Key points
                                                                                                                                            • Healthier preparation methods
                                                                                                                                                • Figure 36: What consumers want more of in casual dining restaurants, May 2013
                                                                                                                                              • Women are more focused on health
                                                                                                                                                • Figure 37: What consumers want more of in casual dining restaurants, by gender, May 2013
                                                                                                                                              • Hispanics interested in healthier children’s meals
                                                                                                                                                • Figure 38: What consumers want more of in casual dining restaurants, by Hispanic origin, May 2013
                                                                                                                                              • Those without children want reduced-sodium meals and discounts for seniors
                                                                                                                                                • Figure 39: What consumers want more of in casual dining restaurants, by presence of children in household, May 2013
                                                                                                                                            • Marketing Strategies

                                                                                                                                              • Overview of the brand landscape
                                                                                                                                                • Strategy: Attracting the lunch crowd
                                                                                                                                                  • Figure 40: Olive Garden, “New Lunch,” TV AD, 2013
                                                                                                                                                • Strategy: Boosting bar sales
                                                                                                                                                  • Figure 41: Red Robin, “Multitasking Cocktail,” TV AD, 2013
                                                                                                                                                • Strategy: Late-night hours
                                                                                                                                                  • Figure 42: Hooters, “I’m Going,” TV AD, 2013
                                                                                                                                                • Strategy: Healthier, fresher fare
                                                                                                                                                  • Figure 43: Applebee’s, “Field of Beans,” TV AD, 2013
                                                                                                                                                • Strategy: Two-meal combo
                                                                                                                                                  • Figure 44: Chili’s, “Eat Lighter,” TV AD, 2013
                                                                                                                                                  • Figure 45: Red Lobster, “Share a Feast,” TV AD, 2013
                                                                                                                                              • Appendix – Additional Tables

                                                                                                                                                  • Figure 46: Type of casual dining restaurant visited in the past month for lunch, by race/Hispanic origin, May 2013
                                                                                                                                                  • Figure 47: Type of casual dining restaurant visited in the past month for lunch, by presence of children in household, May 2013
                                                                                                                                                  • Figure 48: Type of casual dining restaurant visited in the past month for dinner, by household income, May 2013
                                                                                                                                                  • Figure 49: Types of services consumers want to see at casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
                                                                                                                                                  • Figure 50: Types of services consumers want to see at casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
                                                                                                                                                  • Figure 51: Occasions consumers visit casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
                                                                                                                                                  • Figure 52: Occasions consumers visit casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
                                                                                                                                                  • Figure 53: Reasons consumers choose to go to casual dining restaurants, by household income, May 2013
                                                                                                                                                  • Figure 54: Occasions consumers visit casual dining restaurants, by household income, May 2013
                                                                                                                                                  • Figure 55: Frequency of visiting casual dining restaurants, by race/Hispanic origin, in the past month, January 2012-March 2013
                                                                                                                                                  • Figure 56: Frequency of visiting casual dining restaurants, by household income, in the past month, January 2012-March 2013
                                                                                                                                                  • Figure 57: Demographics, January 2012-March 2013
                                                                                                                                                  • Figure 58: Demographics, January 2012-March 2013
                                                                                                                                              • Appendix – Market Drivers

                                                                                                                                                • Consumer confidence
                                                                                                                                                  • Figure 59: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                • Unemployment
                                                                                                                                                  • Figure 60: U.S. Unemployment Rate, by month, 2002-13
                                                                                                                                                  • Figure 61: U.S. unemployment and underemployment rates, 2007-13
                                                                                                                                                  • Figure 62: Number of employed civilians in U.S., in thousands, 2007-13
                                                                                                                                                • Food cost pressures
                                                                                                                                                  • Figure 63: Changes in USDA Food Price Indexes, 2011 through June 25, 2013
                                                                                                                                                • Obesity
                                                                                                                                                  • Figure 64: American adults, by weight category as determined by body mass index (BMI), 2008-June 20, 2013
                                                                                                                                                • Childhood and teen obesity – highest in decades
                                                                                                                                                    • Figure 65: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                  • Racial, ethnic population growth
                                                                                                                                                      • Figure 66: U.S. population, by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                      • Figure 67: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                    • Shifting U.S. demographics
                                                                                                                                                      • Figure 68: U.S. population, by age, 2008-18
                                                                                                                                                      • Figure 69: U.S. households, by presence of own children, 2002-12
                                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                                    About the report

                                                                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                    • The Consumer

                                                                                                                                                      What They Want. Why They Want It.

                                                                                                                                                    • The Competitors

                                                                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                                                                    • The Market

                                                                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                    • The Innovations

                                                                                                                                                      New Ideas. New Products. New Potential.

                                                                                                                                                    • The Opportunities

                                                                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                                                                    • The Trends

                                                                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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