Casual Dining - US - August 2011
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This report builds on the analysis presented in Mintel’s Casual Dining—U.S., October 2010, Casual Dining—U.S., November 2009, Casual Dining—U.S., October 2008, Casual Dining—U.S., October 2007, and Family/Midscale and Casual Dining—U.S., October 2006.
Casual dining restaurants are typically full-service restaurant chains with average checks between $8-20 per entrée. These restaurants frequently carry beer and wine licenses. With an appetizer, beverage and dessert, checks frequently come to $20 per person, though lunch specials of less than $10 for an entire meal are also common.
While Mintel’s market size incorporates a more exhaustive list, the custom consumer survey featured 16 restaurant chains to represent each of the three market segments. For the purpose of segmenting this market, casual dining chains can be divided into the following segments:
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