Casual Dining - US - October 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The casual dining segment has emerged as the poster child for recession-era restaurant industry woes, with the symptoms of declining customer counts and check averages, sales slumps and unit hemorrhaging, and even bankruptcies.
Cash-strapped consumers faced with job losses and tightened budgets have been having a hard time justifying a sit-down meal out when extras such as drinks and tip boost the bill. Instead they are opting to stay home to eat or trade down to quick service and fast casual restaurants that are offering value prices and improved quality.
In reaction, casual dining chains have been quick to offer “deal menus” in attempts to lure in customers, which has ultimately done little to help already tight margins and has created a consumer base that feels entitled to discounts.
This report focuses on how the casual dining segment will need to adapt to grow in the current environment and moving forward, including the following highlights:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.