Cereal and Snack Bars - UK - February 2011
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Growth of 32% against 2005 saw the market reach an estimated £371 million in 2010. The robust growth conceals a slowing trend in annual growth rates from 8% in 2008 to 4% in 2009 and just 2% in 2010.
This partly reflects the slowing trend in food price inflation since 2008. However, the market also appears to have been negatively affected by the recession, and the shift in consumer focus from health, a strength area for the bars, to value for money.
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