Cereal and Snack Bars - US - March 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The cereal and snack bar segment has posted strong performance over the last five years, with sales increasing nearly 50% behind a flurry of new product activity that peaked in 2007. Since that time things have cooled off considerably. The total number of new product launches is down, and sales growth has flattened out. Still, the category remains highly competitive and successful brands are focusing on a few key themes to win market share. Health and wellness, natural/organic ingredients and indulgent taste experiences are platforms that continue to hold potential for both leading brands and new entries.
This report examines how all of these issues and trends are impacting the cereal and snack bar market, as well as providing:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.