Cereal and Snack Bars - US - March 2012
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Despite minimal growth in 2011, the cereal/snack bar category generated $3.7 billion in total U.S. sales. Of the two segments—granola bars, and breakfast/cereal/snack bars—granola bars accounted for the largest share of the market with $2.1 billion in sales for 2011. Breakfast/cereal/snack bars accounted for the remaining $1.5 billion.
While the market overall grew 4.9% from 2009-11, sales were essentially flat during 2010-11. The lack of growth is of some concern, as it may indicate that consumers are seeking out other breakfast and snacking options. There are certainly a lot of food categories (e.g., fruit, bagels) that target the same on-the-go consumer who may be interested in convenient and portable food solutions. Taking this competitive environment into account, Mintel provides an in-depth look at the factors that have the greatest potential to shape the category’s fortunes for both the near and long–term, and these include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.