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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Top 5 markets, Snack bars, volume retail sales, 2015*
        • Figure 2: Snack Bars, Global Market Performance
        • Figure 3: Leading snack bar claims, % of snack bar launches, by region, 2015
    • The Big Stories

          • Figure 4: Gluten-free, organic and low / no sugar claims, % of European vegan snack bar launches, 2015
          • Figure 5: Oat and wheat free snack bar launches, % of snack bar launches, Global, 2010 – 2015
        • Confectionery giants sink their teeth into snack bars*
          • As protein evolves, quantity takes a backseat to quality
            • Figure 6: Desired protein source, US, November 2014
        • Notable Products of the Past Year

            • Notable products of 2015
            • Looking to the Future

              • Stealth health is out as vegetables are showcased in healthy snack bars
                • Figure 7: Consumers who claim they do not eat 5 portions of fruit and vegetables per day, selected European countries, Q1 2015
              • Performance bars have an opportunity to target everyday athletes
                  • Figure 8: Retail sales of snack, nutrition, and protein bars, by segment, US, 2012 and 2014
                • Chocolate, snack bar and hot beverage innovation blur boundaries in Asia
                • The Analyst’s View

                  About the report

                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                  • The Consumer

                    What They Want. Why They Want It.

                  • The Competitors

                    Who’s Winning. How To Stay Ahead.

                  • The Market

                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                  • The Innovations

                    New Ideas. New Products. New Potential.

                  • The Opportunities

                    Where The White Space Is. How To Make It Yours.

                  • The Trends

                    What’s Shaping Demand – Today And Tomorrow.

                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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