Cereals - Ireland - February 2013
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“The cereal market in Ireland has gone from strength to strength in the last few years, with its positioning as an easy-to-prepare and nutritious breakfast helping to sustain market growth. However, associations of some cereal types with childhood obesity represent a key challenge for the market, and moving forward we will likely see a more concentrated effort among cereal manufacturers to make their products healthier.”
– Brian O’Connor, Production Manager
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.