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The certified pre-owned car market is small but growing. Certified pre-owned (CPO) cars are used cars that have been certified by a manufacturer or dealership. Certification means that these vehicles are in very good or excellent condition and have passed an inspection by a trained technician, and it often means that these vehicles are under a certain amount of mileage or under a certain age. CPO cars often come with a factory- or dealer-backed warranty, a roadside assistance plan, a service plan, or some combination thereof. They are also often regarded as being better-maintained by the first owner than most used cars.

This report looks at the following areas:

  • CPO purchase intent is low
  • Economic challenges still affect consumers

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • CPO purchase intent is low
            • Figure 1: Intention to Purchase CPO, May 2015
          • Economic challenges still affect consumers
            • The opportunities
              • CPO cars provide a gateway to luxury brands
                • Figure 2: Consideration of brands, May 2015
              • CPO cars can provide peace of mind
                • Awareness of CPO cars strong, as is consideration
                  • Figure 3: Awareness of CPO cars, May 2015
                • Awareness of CPO cars strong, as is consideration
                  • Figure 4: Consideration of CPO cars, May 2015
                • What it means
                • The Market – What You Need to Know

                  • CPO market is small but growing
                    • Rising consumer expenditures drive the overall used-car market
                    • Market Size and Forecast

                      • CPO market poised to grow
                        • Figure 5: Total US sales of CPO cars, 2010-20
                    • Market Factors

                      • Economic bounce back could help CPO market
                        • Figure 6: Real gross domestic product and related measures: percent change from preceding period
                      • Consumer expenditures on motor vehicles are increasing
                        • Figure 7: Personal consumption expenditures by major type of product, 2013-15
                    • Key Players – What You Need to Know

                      • Luxury brands are strong when it comes to brand consideration
                        • Toyota garners high interest when it comes to CPO cars
                          • CarMax is an outlier in the CPO world
                          • What’s Working?

                            • Lexus, Mercedes-Benz, BMW, Audi outpacing other luxury brands
                              • Toyota garners strong CPO interest
                              • What’s Struggling?

                                • Jaguar, Land Rover, Porsche not generating as much interest
                                • What’s Next?

                                  • Automakers have an opportunity when it comes to CPO
                                  • The Consumer – What You Need to Know

                                    • CPO car purchase intention is low
                                      • Yet, CPO awareness is high
                                        • So is CPO consideration
                                        • CPO Purchase Intention Not Strong

                                          • New cars are capturing consumer attention
                                              • Figure 8: Intention to Purchase CPO, May 2015
                                            • Types of vehicles being considered
                                              • Figure 9: Type of vehicle considered, May 2015
                                          • Awareness, Consideration of CPO Cars is High

                                            • Consumers are aware of CPO cars, despite purchase intentions
                                              • Figure 10: Awareness of CPO cars, May 2015
                                            • With solid consumer consideration, CPO segment could present a ripe opportunity
                                              • Figure 11: Consideration of CPO cars, May 2015
                                            • Higher CPO awareness results in higher CPO consideration
                                              • Figure 12: Consideration of CPO cars – Rebased to those who have heard of CPO vehicle programs, May 2015
                                          • Toyota and Luxury Brands Are Heavily Considered

                                            • Toyota outpaces even luxury brands when it comes to CPO consideration
                                              • Figure 13: Consideration of brands, May 2015
                                          • Price, Warranty, Maintenance Drive CPO Appeal

                                            • Lower sticker price and the presence of a factory warranty are equally attractive
                                                • Figure 14: Appeal of CPO vehicles, May 2015
                                            • Parents, Blacks Have Interest in CPO

                                              • Parents much more interested in CPO cars
                                                • Figure 15: Consideration of CPO cars, by demographics, May 2015
                                              • Black consumers present an opportunity
                                                • Figure 16: Blacks' expected car buying timing, by gender and age, January 2015
                                            • Appendix – Data Sources and Abbreviations

                                              • Data sources
                                                • Consumer survey data
                                                  • Abbreviations and terms

                                                  About the report

                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                  • The Consumer

                                                    What They Want. Why They Want It.

                                                  • The Competitors

                                                    Who’s Winning. How To Stay Ahead.

                                                  • The Market

                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                  • The Innovations

                                                    New Ideas. New Products. New Potential.

                                                  • The Opportunities

                                                    Where The White Space Is. How To Make It Yours.

                                                  • The Trends

                                                    What’s Shaping Demand – Today And Tomorrow.

                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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