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Description

Description

Covered in this report

In this report, Mintel explores the behaviors and preferences of families and their habits when eating away from home. The information available in this report will help readers better understand the needs and nuances of different families

"Across many major food and drink categories, smaller competitors are gaining market share at the expense of the big national brands that have long held dominant positions. The success of challenger brands is being driven by a new generation of shoppers, more open to new ideas in general and far more inclined to believe that small food and drink brands do a better job of meeting their needs."
- John Owen, Associate Director - Food & Retail

This report looks at the following areas:

  • Store brands a key factor in complex competitive landscape
  • Price and taste remain cost of entry for new brand trial
  • Breaking the routine

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Key takeaways
          • The issues
            • Store brands a key factor in complex competitive landscape
              • Figure 1: Food and drink interests, October 2019
            • Price and taste remain cost of entry for new brand trial
              • Figure 2: Brand purchase motivations, October 2019
            • Breaking the routine
              • Figure 3: Brand shopping behaviors, October 2019
            • The opportunities
              • A local focus most likely to be compelling
                • Figure 4: Interest in ethical food and drink claims, October 2019
              • Young shoppers far more likely to see value in small brands
                • Figure 5: Attitudes toward food and drink brands, by age, October 2019
              • Wider range of factors key for younger shoppers
                • Figure 6: Brand purchase motivations, by age, October 2019
            • The Market – What You Need to Know

              • Small brands and private label capture market share
                • Shifting food/drink priorities create opportunity for challenger brands
                • Market Perspective

                  • Small brands and private label capture market share
                    • Snack, nutrition and performance bars
                      • Figure 7: Multi-outlet share of snack, nutrition and performance bars, rolling 52 weeks 2017 and 2018
                    • Soup
                      • Figure 8: Multi-outlet share of soup, rolling 52 weeks 2018 and 2019
                    • Ice cream and frozen novelties
                      • Figure 9: Multi-outlet share of ice cream and frozen novelties, rolling 52 weeks 2017 and 2018
                    • Condiments
                      • Figure 10: Multi-outlet share of condiments, rolling 52 weeks 2018 and 2019
                  • Market Factors

                    • Shifting food/drink priorities create opportunity for challenger brands
                      • Figure 11: Food/drink purchase drivers, October 2020
                    • Increased DPI points to potential for challenger brands
                      • Figure 12: Disposable personal income change from previous period, January 2017-October 2019
                  • Key Players – What You Need to Know

                    • Ethical and related claims on the rise
                      • Trend Drivers and pillars serve as strategic building blocks
                      • What’s Happening

                        • Ethical and related claims on the rise in the overall food and drink market
                          • Figure 13: Incidence of select ethical and related claims in food product launches, 2013-19
                          • Figure 14: Incidence of select ethical and related claims in drink product launches, 2013-19
                      • What to Watch

                        • Trend Drivers – what’s motivating change?
                          • Trend Drivers and pillars serve as strategic building blocks
                            • Wellbeing
                              • Experiences
                                • Surroundings
                                  • Value
                                  • The Consumer – What You Need to Know

                                    • A local focus most likely to be compelling
                                      • Store brands a factor in complex competitive landscape
                                        • Wider range of factors key for younger shoppers
                                          • Breaking the routine
                                            • In-store presence essential for driving product discovery
                                              • Young shoppers far more likely to see value in small brands
                                              • Interest in Ethical Food and Drink Claims

                                                • A local focus most likely to be compelling
                                                  • Figure 15: Interest in ethical food and drink claims, October 2019
                                                • Younger shoppers interested in a wider array of claims
                                                  • Figure 16: Interest in ethical food and drink claims, by age, October 2019
                                              • Food and Drink Interests

                                                • Store brands a factor in complex competitive landscape
                                                  • Figure 17: Food and drink interests, October 2019
                                                • Younger shoppers more likely to view small brands as authentic
                                                  • Figure 18: Food and drink interests, by age, October 2019
                                              • Brand Purchase Motivations

                                                • Price and taste remain cost of entry for new brand trial
                                                  • Figure 19: Brand purchase motivations, October 2019
                                                • Wider range of factors key for younger shoppers
                                                  • Figure 20: Brand purchase motivations, by age, October 2019
                                              • Brand Shopping Behaviors

                                                • Breaking the routine
                                                  • Advantage goes to small brands in new brand trial
                                                    • Figure 21: Brand shopping behaviors, October 2019
                                                  • Younger shoppers a little more likely to buy on impulse
                                                    • Figure 22: Brand shopping behaviors, by age, October 2019
                                                • New Product/Brand Discovery

                                                  • In-store presence essential for driving product discovery
                                                    • Figure 23: New product/brand discovery, October 2019
                                                  • In- and out-of-store channels key to reaching younger shoppers
                                                    • Figure 24: New product/brand discovery, by age, October 2019
                                                • Attitudes toward Food and Drink Brands

                                                  • Consumers increasingly hold brands accountable
                                                    • Figure 25: Attitudes toward food and drink brands, October 2019
                                                  • Young shoppers far more likely to see value in small brands
                                                    • Figure 26: Attitudes toward food and drink brands, by age, October 2019
                                                • Appendix – Data Sources and Abbreviations

                                                  • Data sources
                                                    • Sales data
                                                      • Consumer survey data
                                                        • Abbreviations and terms
                                                          • Abbreviations
                                                            • Terms

                                                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                            • Market

                                                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                            • Consumer

                                                              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                            • Brand/Company

                                                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                            • Data

                                                              Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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