Challenger Brands - US - January 2020
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In this report, Mintel explores the behaviors and preferences of families and their habits when eating away from home. The information available in this report will help readers better understand the needs and nuances of different families
"Across many major food and drink categories, smaller competitors are gaining market share at the expense of the big national brands that have long held dominant positions. The success of challenger brands is being driven by a new generation of shoppers, more open to new ideas in general and far more inclined to believe that small food and drink brands do a better job of meeting their needs."
- John Owen, Associate Director - Food & Retail
This report looks at the following areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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