Channel Preferences for Consumer Finance - Ireland - December 2010
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The recession has seen the personal finance industry decline somewhat, as NI and RoI consumers remain cautious in regards to their finances; less willing to borrow and increasingly trying to save. Increasingly they are becoming more involved in their finances and are seeking out better deals and a deeper understanding of finances, which has seen consumers increasingly operating in a greater variety of financial channels. The increased ease and availability of online banking services have had a great impact on the industry.
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